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RESEARCH, ANALYSIS & TRENDS





































       development (96.1%) while software spending will have  United  States  ($5.1  billion).  Western  Europe  ($3.3
       a 78.2% CAGR.                                       billion) and Japan ($1.8 billion) and will be the next two
                                                           largest regions in 2020, but Western Europe will move
       "Across  enterprise  industries,  we  are  seeing  a  strong  ahead of China into the second position by 2023. The
       outlook  for  standalone  viewers  play  out  in  use  case  regions  that  will  see  the  fastest  growth  in  AR/VR
       adoption. Enterprises will drive much of these high-end   spending over the forecast period are Western Europe
       headset  adoption  trends.  In  the  consumer  segment,   (104.2% CAGR) and the United States (96.1% CAGR).
       more  affordable  viewer  models  for  gaming  and
       entertainment  purposes  will  see  the  broadest  industry  The  Worldwide  Augmented  and  Virtual  Reality
       adoption,"  said  Marcus  Torchia,  research  director,   Spending  Guide  examines  the  augmented  reality  and
       Customer Insights & Analysis.                       virtual reality (AR/VR) opportunity and provides insights
                                                           into this rapidly growing market and how it will develop
       Of the two reality types, spending in VR solutions will be   over the next five years. Revenue data is available for
       greater  than  that  for  AR  solutions  initially.  However,   nine  regions,  20  industries,  47  use  cases,  and  6
       strong  growth  in  AR  hardware,  software,  and  services   technology categories and two reality types. Unlike any
       spending (164.9% CAGR) will push overall AR spending   other  research  in  the  industry,  the  comprehensive
       well ahead  of VR spending by  the end  of the forecast.   spending guide was created to help IT decision makers
                                                           to  clearly  understand  the  industry-specific  scope  and
       On a geographic basis, China will deliver the largest AR/  direction of AR/VR expenditures. ◊
       VR spending total in 2020 ($5.8 billion), followed by the                                   By IDC





























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