Page 5 - AeM_December_2019
P. 5
RESEARCH, ANALYSIS & TRENDS
development (96.1%) while software spending will have United States ($5.1 billion). Western Europe ($3.3
a 78.2% CAGR. billion) and Japan ($1.8 billion) and will be the next two
largest regions in 2020, but Western Europe will move
"Across enterprise industries, we are seeing a strong ahead of China into the second position by 2023. The
outlook for standalone viewers play out in use case regions that will see the fastest growth in AR/VR
adoption. Enterprises will drive much of these high-end spending over the forecast period are Western Europe
headset adoption trends. In the consumer segment, (104.2% CAGR) and the United States (96.1% CAGR).
more affordable viewer models for gaming and
entertainment purposes will see the broadest industry The Worldwide Augmented and Virtual Reality
adoption," said Marcus Torchia, research director, Spending Guide examines the augmented reality and
Customer Insights & Analysis. virtual reality (AR/VR) opportunity and provides insights
into this rapidly growing market and how it will develop
Of the two reality types, spending in VR solutions will be over the next five years. Revenue data is available for
greater than that for AR solutions initially. However, nine regions, 20 industries, 47 use cases, and 6
strong growth in AR hardware, software, and services technology categories and two reality types. Unlike any
spending (164.9% CAGR) will push overall AR spending other research in the industry, the comprehensive
well ahead of VR spending by the end of the forecast. spending guide was created to help IT decision makers
to clearly understand the industry-specific scope and
On a geographic basis, China will deliver the largest AR/ direction of AR/VR expenditures. ◊
VR spending total in 2020 ($5.8 billion), followed by the By IDC
MediaBUZZ Pte Ltd - Independant ePublisher for Asia