Page 32 - index
P. 32
COMPANIES & CAMPAIGNS
Outbrain to supply sponsored content
recommendations across ESPN properties
Outbrain, the world’s largest content discovery platform Additionally, ESPN will be the first to take advantage of
just announced an exclusive multi-year global deal with Outbrain's newly launched publisher sales solution,
ESPN to deliver sponsored content recommendations to allowing the ESPN sales group to sell placements
its users around the world, while taking advantage of across all ESPN digital products globally via the Out-
Outbrain’s real-time analytics and insights capabilities. brain Engage platform.
The agreement enables ESPN to fully leverage the scale
of its worldwide digital audience, which averages to more "ESPN holds a truly unique position in digital media.”
than 116 million unique visitors per month. said Yaron Galai, Co-Founder and CEO of Outbrain.
“Outbrain is a full platform solution that is able to meet
"Personalization is a core pillar in our mission to serve all of ESPN’s Content Discovery and audience growth
sports fans. As our global audience continues to grow, needs. As such, we’re confident that our ingenuity and
Outbrain provides high-quality products with scalable continuous product innovations will enable ESPN to
solutions,” said John Kosner, executive vice president of continue to build more personalized content experienc-
ESPN Digital Media. es across the globe.”
Using Outbrain technology, recommended content will President, ESPN Customer Marketing and Sales, Ed
be presented to ESPN users as well as up-to-the-minute Erhardt, added: “This gives our sales team a new ave-
trending stories and informative branded content. Out- nue by which to tap into the sponsored content market-
brain’s platform empowers media companies to more place. We look forward to bringing these solutions to
effectively manage their own online content recommen- our global customer base.”
dations, in this case providing ESPN with predictive ana-
lytics tools to help improve engagement and perfor- Outbrain continues to build on its strong growth trajec-
mance, as well as content recommendations generated tory. Worldwide, it serves more than 190 billion recom-
by its best-in-class technology that analyzes 6.9 billion mendations per month to consumers in more than 150
bits of data daily. countries and has partners in more than 55 countries.◊
ESPN will also leverage Outbrain’s publisher network – By MediaBUZZ
the largest in the business – to drive additional audienc-
es across desktop, mobile, smartphone and tablet apps
to its digital properties.
32 Asian eMarketing March 2015 - Video Advertising
Outbrain to supply sponsored content
recommendations across ESPN properties
Outbrain, the world’s largest content discovery platform Additionally, ESPN will be the first to take advantage of
just announced an exclusive multi-year global deal with Outbrain's newly launched publisher sales solution,
ESPN to deliver sponsored content recommendations to allowing the ESPN sales group to sell placements
its users around the world, while taking advantage of across all ESPN digital products globally via the Out-
Outbrain’s real-time analytics and insights capabilities. brain Engage platform.
The agreement enables ESPN to fully leverage the scale
of its worldwide digital audience, which averages to more "ESPN holds a truly unique position in digital media.”
than 116 million unique visitors per month. said Yaron Galai, Co-Founder and CEO of Outbrain.
“Outbrain is a full platform solution that is able to meet
"Personalization is a core pillar in our mission to serve all of ESPN’s Content Discovery and audience growth
sports fans. As our global audience continues to grow, needs. As such, we’re confident that our ingenuity and
Outbrain provides high-quality products with scalable continuous product innovations will enable ESPN to
solutions,” said John Kosner, executive vice president of continue to build more personalized content experienc-
ESPN Digital Media. es across the globe.”
Using Outbrain technology, recommended content will President, ESPN Customer Marketing and Sales, Ed
be presented to ESPN users as well as up-to-the-minute Erhardt, added: “This gives our sales team a new ave-
trending stories and informative branded content. Out- nue by which to tap into the sponsored content market-
brain’s platform empowers media companies to more place. We look forward to bringing these solutions to
effectively manage their own online content recommen- our global customer base.”
dations, in this case providing ESPN with predictive ana-
lytics tools to help improve engagement and perfor- Outbrain continues to build on its strong growth trajec-
mance, as well as content recommendations generated tory. Worldwide, it serves more than 190 billion recom-
by its best-in-class technology that analyzes 6.9 billion mendations per month to consumers in more than 150
bits of data daily. countries and has partners in more than 55 countries.◊
ESPN will also leverage Outbrain’s publisher network – By MediaBUZZ
the largest in the business – to drive additional audienc-
es across desktop, mobile, smartphone and tablet apps
to its digital properties.
32 Asian eMarketing March 2015 - Video Advertising
