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Editor’s Note
Dear Reader,
The sudden and wide-scale transformation to remote and
hybrid working changed the digital landscape overnight
and introduced heightened risks and new challenges. Well
-established procedures were quickly rewritten, best
practices rethought, and policies stretched to breaking
point.
New technologies and working practices that have been
applied, however, need new security measures that are
usually managed carefully and over time. Unsurprisingly,
cyber-criminals were quick to capitalize on the unforeseen
nature of the changes brought about by COVID-19,
exploiting not only the overnight changes in working
practices, but also the general sense of fear and
uncertainty, with pandemic-related phishing emails and
social engineering playing a key part in changes to the
cyber-threat landscape. Subscription
Enjoy reading this month’s issue on “Data Privacy & Ethics (complimentary)
in Marketing: Identity, Trust, and Value(s)”.
Best regards,
Daniela La Marca,
Editor-in-Chief, Asian eMarketing
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