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Data Privacy & Ethics in Marketing:
Identity, Trust and Value(s)
RESEARCH, ANALYSIS & TRENDS
IDC’s predictions toward becoming a trusted enterprise in 2021 and beyond pg 4
Business transformation poses always a security risk pg 5
Findings of the 2021 Insider Threat Report pg 7
Raging epidemic of misinformation puts trust to a test, Edelman Trust Barometer 2021 pg 9
reveals
Half of global citizens risk missing out on governments' digital services boom due to pg 11
privacy concerns, EY survey warns
Majority of CEOs believe global economic growth will improve in 2021 pg 13
Trust begins with feeling safe pg 16
BEST PRACTICES & STRATEGIES
A new culture of trust has to be created pg 18
Stay away from unsafe messenger services pg 20
About the role of trust in online advertising without cookies pg 22
COMPANIES & CAMPAIGNS
Clubhouse hype suppresses privacy concerns pg 24
MoEngage empowers brands by fueling decisions for engagements with insights-led pg 26
Customer Journeys
TECHNOLOGIES & PRODUCTS
ADA’s new service combines data-driven strategies with analytics, AI, and eCommerce pg 27
Get back your data with "Universal Data Orchestration" pg 28
LEGISLATION
Continuous 5G evolution for building an engine of all-industry digitalization pg 30
APPOINTMENTS & ANNOUNCEMENTS pg 32
IMPRINT pg 36
