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RESEARCH, ANALYSIS & TRENDS




                                                                  IDC’s predictions

                                                                  toward becoming

                                                                  a trusted enterprise


                                                                  in 2021 and beyond





            Whilst  the  COVID-19  pandemic  brought  new        Leading organizations are beginning to understand the
            challenges for all organizations trying to deliver   importance of the concepts of digital trust, anchored in
            secure  remote  access  to  employees,  there  are   strong  risk  management  skills,  strategically  supported
            still  many  infrastructural  issues  with  regards  to   at the C-Suite level by ethics, social responsibility, and
            how  IT  security  solutions  have  been  deployed.   an  adherence  to  privacy  expected  by  customers  and
            These  concerns  need  to  be  addressed  if         employees  alike,  but  the  confluence  of  compliance  to
                                                                 legislation and the demand to address the day to day IT
            organizations  are  to  realize  the  value  of  Trust   security  concerns  dominate  the  minds  of  many—
            Enabled Commerce.                                    leading to less than optimal choices when it comes to

             Whilst  the  COVID-19  pandemic  brought  new       their respective IT security strategy.
             challenges for all organizations trying to deliver secure
             remote  access  to  employees,  there  are  still  many   Three of IDC’s key ‘Future of Trust’ predictions that will
             infrastructural  issues  with  regards  to  how  IT  security   impact the IT industry and both technology buyers and
             solutions have been deployed. These concerns need to   suppliers in Asia Pacific are:
             be addressed if organizations are to realize the value of   Prediction  1:  By 2023, budgets for modern software-
             Trust Enabled Commerce.                             defined secure access solutions will quadruple as flaws
                                                                 in  legacy  VPN  remote  access  solutions  become
             In  other  words,  the  traditional  way  of  securing  digital
             transactions is no longer as effective as it was before.   illuminated by the massive work-from-home migration.
             Organizations now need to manage their digital trust by   Prediction  2:  By 2025, to reduce security complexity
             not only looking at what they need to do but what they   faced  by  limited  staff,  55%  of  enterprise  security
             should do.                                          investments will be on unified ecosystem and platform
                                                                 frameworks.
             According   to   IDC’s   latest   document,   which
             contextualizes Future of Trust predictions for 2021, new   Prediction  3:  By  2021,  25%  of  organizations  will
             approaches   in   managing   risks,   securing   the   leverage employee productivity software to monitor and
             infrastructure,  compliance,  privacy,  ethics  and  social   improve  the  digital  workflows  of  their  full-time,  work-
             responsibility to achieve trust outcomes, are essential.
                                                                 from-home employees.
             “IDC's Future  of Trust FutureScape highlights  the fact   Each year, IDC releases its top predictions through its
             that  organizations  still  tend  to  invest  in  security   IDC FutureScape reports to give a crystal ball view of
             solutions  as  a  reaction  to  external  perceived  and  real   what lies ahead for the rapidly changing ICT industry.
             risk,  and  not  so  frequently  in  a  strategic  manner  that   These predictions are used to shape the strategies and
             meets  the  expectations  of  business  leaders  and  the   business objectives of technology leaders and business
             needs  of  the  workforce,”  says  Simon  Piff,  Vice   executives in the next 1-5 years. ◊  By MediaBUZZ
             President  for  Trust,  Security  and  Blockchain  research
             at IDC Asia Pacific.
















                                                               4                March 2021: Data Privacy & Ethics in Marketing
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