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TECHNOLOGY & PRODUCTS

Tagit enters new markets to meet growing

demand for mobile banking and commerce

Tagit, an award-winning Singapore-based mobile solu- There is huge potential in Asia and North America as
tions company, announced its expansion into three mobile revenues continue to climb in these regions.
new markets to support its growing customer base. More banks and enterprises are rolling out new service
With new offices in Canada, Malaysia and Indonesia, features, optimizing existing services, and enhancing
local teams based in Toronto, Kuala Lumpur and Ja- the mobile experience, and we look forward to being
karta will drive Tagit’s presence in these markets for part of this story.”
the mobile banking and commerce industry. The an-
nouncement follows wins and successful roll-outs in Indeed, banking IT spending is forecasted to reach
the region as Tagit strengthens its banking and finance US$66.5 billion in Asia Pacific and US$59.5 billion in
portfolio. North America this year, according to a recent report,
with mobile innovations driving spending in these re-
Pierre Hennes, Executive Chairman of Tagit, who is as gions.
well Co-Founder and Partner of Upstream Ventures,
an early investor in Tagit, said: “The opening of these Tagit is currently the partner of choice for a number of
new offices is a significant milestone in Tagit’s evolu- banks in Southeast Asia for their mobile banking needs.
tion as the business continues to scale. It highlights Besides that, the company recently won a place in Red
Tagit’s commitment to compete effectively on a local Herring's Top 100 Asia award 2014, a prestigious list
level with physical presence in Canada, Malaysia and honouring the year's most promising private technology
Indonesia. As competition in the mobile commerce ventures from the Asian business region and has in ad-
industry intensifies, there is a need to constantly identi- dition been accredited by the Infocomm Development
fy new market opportunities and the opening of these Authority’s (IDA) recently. The Accreditation@IDA pro-
offices puts Tagit in a prime spot to respond to market gramme helps Singapore-based product companies
demands.” with innovative products to gain traction and scale with
the government as a customer. Tagit is one of the first
Tagit's mobility platform Mobeix™ enables banks and three companies to receive the prestigious recognition,
enterprises to rapidly build secure, scalable and inno- which means that the company will be considered first
vative mobile applications. The company’s internation- during the government procurement process.
al expansion will enable sales and support for new and
existing customers as it plans to be bullish within these “Mobile phones and tablets have started to become
territories. mainstream devices for online information access and
transactions. Technologies like those by Tagit would
Speaking on the company’s rapid growth, Sandeep enable government agencies to extend and build citizen
Bagaria, CEO of Tagit, said, “Banks and financial insti- centric mobile services quickly and more effectively,”
tutes around the world are seeing opportunities for commented Edwin Low, Director, Accreditation@IDA.
greater customer satisfaction and retention through
innovative mobile services. This new customer touch Fact is that Tagit has established itself as an innovative
point takes the pressure off retail outlets, while map- and robust mobile software provider in the past decade,
ping the increasingly mobile lifestyle of consumers. with a portfolio of blue-chip customers across the re-
gion. ◊

26 Asian eMarketing November 2014 - Cross-, Multi-, Omni-Channel & Everywhere Commerce By MediaBUZZ