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Welcome to
Dear Reader,
Skeptics foresee the demise of the brick-and-mortar shop due to the convenience of online shopping,
but this impression is misleading. Retailers can give their businesses a new impetus by optimizing the
buying experience with some help from new technologies such as Artificial Intelligence (AI).
Indeed, one thing is for sure, what we have experienced so far in terms of digitization gives us only a
taste of what’s coming. That’s why we focus this month on the possibilities and necessary technologies
and solutions to successfully sell online, besides looking into how to use marketing budgets in a most
targeted and efficient manner.
Hence, we give insights into the transformation of online players, highlight changes to the customer
journey and customer communication, besides presenting some trends and new technologies in digital
marketing.
Enjoy reading Asian eMarketing and look forward to next month when we're going into the final round
of this year with Augmented and Virtual Reality (AR / VR) in marketing as the feature topic.
Stay tuned!
Daniela La Marca
Editor-in-Chief, Asian eMarketing
Connect with us:
Subscribe today!
Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg
2 November 2019 - E-Commerce & Digital Retail Marketing
