Page 3 - AeM_November_2019
P. 3
E-Commerce & Retail Digital Marketing
RESEARCH, ANALYSIS & TRENDS
Hardly any industry is pg 4 Own web shop or platform - pg 6 Embrace the Singles Day pg 8
currently facing greater that's the question frenzy – it’s worth it!
challenges than the retail
sector
In-App sales gained pg 10 ‘Tis the season for growth pg 12 Digital developments are pg 14
significant traction during in holiday shopping! forward-looking for brick-
the yearly shopping festival and mortar stores
season
Smarter retail thanks to AI pg 16
BEST PRACTICES & STRATEGIES
Questions each marketer pg 18 Alipay Guide for pg 20
must be able to answer for international travelers in
campaign performance China
improvements
TECHNOLOGIES & PRODUCTS
Unique combination of data pg 21 Shopmatic joins forces with pg 22 Microsoft Synchronized pg 24
processing, metadata OnlineSales.ai to help Shopping made its debut
catalog, and self-service customers leverage AI-
shopping in one product enabled marketing
makes the difference automation
COMPANIES & CAMPAIGNS
Perx Technologies powers pg 26 Will Vue.ai become retail pg 27
StarHub’s new digital industry’s favorite toy?
loyalty program
APPOINTMENTS & ANNOUNCEMENTS pg 29
IMPRINT pg 31
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