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E-Commerce & Retail Digital Marketing




      RESEARCH, ANALYSIS & TRENDS



         Hardly any industry is    pg 4      Own web shop or platform -  pg 6      Embrace the Singles Day   pg 8

         currently facing greater          that's the question                frenzy – it’s worth it!
         challenges than the retail
         sector


         In-App sales gained       pg 10      ‘Tis the season for growth   pg 12      Digital developments are   pg 14

         significant traction during       in holiday shopping!               forward-looking for brick-
         the yearly shopping festival                                         and mortar stores
         season


         Smarter retail thanks to AI   pg 16





       BEST PRACTICES & STRATEGIES



         Questions each marketer   pg 18   Alipay Guide for          pg 20
         must be able to answer for        international travelers in
         campaign performance              China
         improvements



       TECHNOLOGIES & PRODUCTS



         Unique combination of data  pg 21      Shopmatic joins forces with  pg 22      Microsoft Synchronized   pg 24

         processing, metadata              OnlineSales.ai to help            Shopping made its debut
         catalog, and self-service         customers leverage AI-
         shopping in one product           enabled marketing
         makes the difference              automation




      COMPANIES & CAMPAIGNS


        Perx Technologies powers   pg 26   Will Vue.ai become retail   pg 27
        StarHub’s new digital              industry’s favorite toy?
        loyalty program





         APPOINTMENTS & ANNOUNCEMENTS                                                                     pg 29



         IMPRINT                                                                                         pg 31










                                                 MediaBUZZ Pte Ltd - Independant ePublisher for Asia
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