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RESEARCH, ANALYSIS & TRENDS

Customers want to satisfy their needs anywhere, sharing economy, play as well a role in the
anytime, and in whatever way they prefer. They expect transformation of consumer behavior - as do business
retailers to adapt to their lifestyle - with a focus on interfaces and business systems, in particular the
relevance, simplicity, convenience and experience. innovations in logistics, such as same day delivery,
blockchain technology and new payment solutions.
To survive this competition, retailers need to reinvent
their specific purpose in the lives of their potential Even Jeff Bezos, the founder of the technology giant
consumers, and to reconsider and adapt their products Amazon that made him a billionaire knows, it isn’t easy
and services accordingly. In doing so, digital to stay tuned and innovative. He mentioned already a
transformation must be driven by passion and credibility few times, that he is convinced that the death of his
throughout the company's leadership. company, which he founded in 1994, is inevitable – but
he just hopes that Amazon will do its last breath after
Of course, latest business models, such as seamless him. ◊
shopping and integrated platforms, as well as the
By Daniela La Marca

MediaBUZZ Pte Ltd - Independant ePublisher for Asia