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RESEARCH, ANALYSIS & TRENDS

Platforms are suitable for testing new markets and with new product groups or products that may not fit
products with your existing portfolio. In order not to be
considered as a "junk shop" for all sorts of things and
A shop is especially in the early days an unpredictable possibly damage your laboriously constructed dealer
high cost risk. But to calculate the costs and the margin brand, you should first test such sales on eBay or
resulting from the sale isn’t easy at all, hence, selling Amazon.
through a platform is always a marketing investment. So,
you pay commissions and fees, but in return you also The best of both worlds is the solution
get a reputation via a platform and customers who may
discover you on Amazon Marketplace or eBay and then Both your own web shop and the use of trading
platforms are justified. Online retailers should
land on your web shop. If you rely purely on your web understand marketplaces like eBay and the Amazon
shop, you need even more an extensive marketing
strategy: you must book advertising on online and social Marketplace as an extension of their territory and
generate additional revenue from it, besides using them
channels or otherwise provide for awareness.
as their playground for experimenting with new markets
And in other ways, using a marketplace can be and target groups. But it should also be clear that your
rewarding for you: when the potential is to be tested in a own web shop is comparable to your own property
new country market, or when you want to experiment where only you determine the rules and conditions.◊
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MediaBUZZ Pte Ltd - Independant ePublisher for Asia