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RESEARCH, ANALYSIS & TRENDS

While historically, the United States has led the charge their organization’s use of social media. The full global
in social media adoption, it has become apparent that report can be found here and the APAC report here.
regions like Asia Pacific are quickly gaining ground. To help CMOs, executives and social leaders with the
challenges they face today and in the future, Hootsuite
The Social Media Barometer Report was distributed to will be hosting its Future of Social events in Toronto,
more than a million social media customers worldwide, San Francisco, New York, Mexico City, London,
sourced from Hootsuite’s database. Respondents must Sydney, and Singapore in October and November
have been responsible for or have oversight into social 2018. The events will be live streamed and then
media strategy and/or execution for their organization. available for replay in early 2019. Details are
Conducted between February and May of 2018, the available here.◊
report summarizes responses from 9,278 individuals on
By MediaBUZZ

14 September 2018 - Marketing Analytics, Automation & Attribution