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Editor’s Note

Dear Reader,

The pandemic, when people were temporarily in lockdown
and used computers or tablets more frequently,
has accelerated the trend towards going online with
smartphones with many who never shopped on their
smartphone before adopting this behavior. This makes a
good user experience on mobile devices even more
essential for business success.

Mobile advertising campaigns are basically suitable for all
goals along the marketing funnel, provided they are
adapted to the campaign goal and optimized in terms of
design for the end device.

In this month’s issue of Asian eMarketing, we look at the Subscription
factors for mobile advertising success, explain why data

protection should be key for app operators, and why SMS (complimentary)
Marketing is still relevant.

Best regards,

Daniela La Marca,
Editor-in-Chief, Asian eMarketing

MediaBUZZ Pte Ltd Connect
Phone: +65 6836 1807 with us
email: info@mediabuzz.com.sg
www.mediabuzz.com.sg