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Mobile Marketing:

Location-based Intelligence & Gaming

RESEARCH, ANALYSIS & TRENDS

Mobile is driving the gaming market pg 4

Despite headwinds, ICT spending grows by 3.8% in Asia Pacific pg 5

Ad spending per user on mobile social media to grow by 19% in 2022 pg 7

Mobile app industry is bigger than ever pg 8

Mobile NFC payments expected to experience strongest growth in the digital commerce pg 9

market
Subscription app marketers need to focus on long-term retention pg 10

Same, same but different … when it comes to creatives pg 12

BEST PRACTICES & STRATEGIES

Mobile online shoppers are demanding pg 14

Why is in-app advertising important for mobile marketing? pg 16

Factors for mobile advertising success pg 17

Reach mobile users via SMS marketing pg 19

Empathy, Engagement the “Secret Sauce” for Post-Pandemic Leadership Success pg 20

Data protection should be key for app operators pg 22
Focus solely on mobile devices – yes, or no? pg 24

COMPANIES & CAMPAIGNS

Twitch isn't just for gaming influencers pg 26

AnyMind Group expands into Shenzhen pg 28

TECHNOLOGIES & PRODUCTS

World's first multi-IPs role interaction in one game pg 29

BUZZWORDS

Mobile OEM pg 30

Location-based mobile games pg 31

LEGISLATION

Data protection essential when working remotely pg 32

pg 34
APPOINTMENTS & ANNOUNCEMENTS

pg 37
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