Page 7 - AeM_September_2022

RESEARCH, ANALYSIS & TRENDS

Ad spending per user on mobile social

media to grow by 19% in 2022

Social media has become the preferred method Advertising spending on mobile social media has con-
for marketers to reach customers during the past sistently increased since 2017 and mainly shot up dur-
decade. The trend is not likely to change in the ing the pandemic years. The rate of increase in ad
coming years. According to the numbers spend per user is expected to slow down in the coming
presented by SafebettingSites.com, companies years, but nevertheless, ad spending will continue to
grow at a substantiate rate.
will spend 19% more money per internet user on
mobile social media in 2022. On average, During the ongoing year, the average ad spending per
companies will pay $36.37 per internet user to user is expected to increase by 19% to $36.37. In
advertise on mobile social media in 2022. 2023, the rate is expected to increase further by 14.3%
to $41.56. By 2027, companies will spend $52.98 per
According to the data available on Statista.com, com- user on mobile social media. In comparison, the spend-
panies are expected to spend $226.01 billion on social ing on desktop advertising will be modest in the future.
media ads in 2022. Of this figure, 82% will be paid by The average ad spending per user on desktop social
companies on mobile social media, whereas the re- media is expected to be $10.64 in 2027.
maining 18% will account for desktop social media ad-
vertising. There is a stark contrast between ad spending in differ-
ent countries. The United States market attracts the
Hence, most of the ad spending on social media is tar- most money on mobile social media advertising. Mar-
geted toward the mobile platform. The global average keters are expected to spend up to $226 per US cus-
ad spending per user on mobile social media has in- tomer on mobile social media in 2022.
creased more than three-fold between 2017–2021. In
2017, the average ad spending per user was $10.11 for In comparison, marketers are expected to spend only
mobiles. By 2021, this figure had risen to $30.57, indi- $125.7 per internet user in the United Kingdom and
cating a 202% increase in the space of four years. $64.41 per user in China.

Meanwhile, the spending on desktop advertising barely Feel free to read the entire report with additional statis-
moved from $4.24 to $7.24 simultaneously. tics and information. ◊
By MediaBUZZ

September 2022: Mobile Marketing 7