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ANNOUNCEMENTS
Simon Tate has been appointed President, Asia Pacific (APAC) at Adobe.

In his role, Tate will lead Adobe’s business across the region, reporting to Paul Robson, President,
International, Adobe. Tate joins Adobe from Salesforce where he spent six years as APAC Senior
Vice President, responsible for all market segments, geographies and products during his tenure.
Most recently, Tate was the COO for Greater China. He has 25 years working in technology,
representing some of the industry’s biggest brands including SAP, Dell / EMC and Hummingbird.
Simon Tate’s experience spans across high growth companies and global brands, with the dynamic APAC
Tate
region at the centre of his expertise. Tate will join Adobe in May.

In the experience economy, every business must be a digital business and Adobe Experience Cloud is the global
leader for powering digital businesses. With solutions for data and insights, content and personalization, customer
journey management, commerce and advertising, Adobe Experience Cloud is driving Customer Experience
Management (CXM) across both B2B and B2C for companies of every size.

Adobe Experience Platform, the foundation of Adobe Experience Cloud, is the industry’s first purpose-built CXM
platform, enabling personalized customer experiences in real-time at scale. ◊

OmniSci, the pioneer in accelerated analytics, announced its expansion to Asia, the next step in
meeting the intensifying global demand for the company’s analytics capabilities. Based in Singapore,
OmniSci’s new sales and field engineering team will provide complete local support for current and
prospective enterprise, governmental and academic customers.

Initially focused on Japan, Singapore, Indonesia, Malaysia, Philippines, Thailand, and India,
OmniSci’s Asia initiatives will be led by Joseph (Joe) Lee as Vice President of Global Sales. Lee,
Joseph an accomplished enterprise software sales executive with strong experience serving APAC markets,
Lee will be joined by Herfini Haryono as Vice President, Industry Verticals, along with a Singapore-
based field support team.

Joseph Lee has nearly 20 years of experience building high-achieving sales organizations within
public and private data science and software companies. He previously held executive-level APAC
sales positions at Snow Software and Kinetica in Singapore; he also was senior sales director for
enterprise data cloud leader Cloudera, where he was the company’s global sales leader in 2017 and
grew that firm’s Asia revenues from zero to $25 million.

Herfini Haryono has served as a CIO, CTO and board member of multiple technology companies
throughout Indonesia. She most recently was managing director of PT Kereta Api Indonesia;
previously she served as chief business officer and CIO of Indosat Ooredoo, a B2B enterprise and Herfini
wholesale telecom carrier. Haryono

In addition to serving its existing customers in the region, OmniSci welcomes inquiries regarding new analytics
applications. Interested parties are encouraged to email joe.lee@omnisci.com. ◊

April 2020: Social Commerce & Influencer Marketing: social shopping as the future of commerce 52