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TECHNOLOGIES
clunky content management systems that require • Manage different domains from one place. With &
heavy maintenance and make it difficult for marketers multiple domain capabilities in CMS Hub PRODUCTS
to do their best work. With CMS Hub Professional, Enterprise, users can create microsites for specific
users can: campaigns and manage and report on multiple
websites all within the same, secure CMS portal.
• Manage their website as they grow, without
having to worry about the speed, security, or Delivering delightful website experiences
reliability of their CMS. As a SaaS CMS with a
globally hosted CDN, 24/7 threat monitoring, and a CMS Hub prioritizes power and ease-of-use
web application firewall built-in, CMS Hub throughout, allowing users to spend less time focusing
Professional takes the pain out of maintenance and on their systems and more time focusing on their
allows users to spend less time focusing on their customers. On average, consumers want to be able to
systems, and more time improving the customer communicate with a business through 13 different
experience. channels and expect instant replies, personalized
content, and contextual experiences at each of these
• Effortlessly update their website with features touchpoints. But growing business’ most trusted online
that put the marketer in control. With drag-and- asset — their website — is often the channel that falls
drop editors, multi-language support, and flexible furthest short of delivering on these expectations. This
website themes and modules, users can create paradox is caused by inflexible content management
easy-to-use templates that give marketers the systems that force marketers to delay critical updates
freedom to make site-wide changes — without the and compromise on customer experience. With real-
need for developer input, design expertise, or time customer data in the HubSpot CRM driving every
knowledge of CSS. decision, and marketers free to implement their best
ideas quickly, CMS Hub enables businesses to
• Increase website traffic and generate leads with personalize every touchpoint, continually optimize their
a CMS built to deliver results. With A/B testing, site for customer experience, and grow better.
SEO recommendations, and contact attribution “At ClassPass, our business is growing so fast our
reporting, users can continually monitor site latest information is sometimes out of date before we
performance, optimize for results, and impact their even set it live,” said Amanda Raines, Head of B2B
most important business metrics.
Marketing at ClassPass. “With CMS Hub, we are able
to manage our update schedule with ease. We don’t
• Grow better with a CMS that integrates with have to rely on an engineer to make changes — we
HubSpot’s all-on-one connected platform. CMS can go right in and quickly adjust the number of
Hub Professional comes with HubSpot’s CRM and partners we work with, or update key product
Conversations tool built in and integrates with information. It’s given us the flexibility to move as fast
Marketing Hub, Sales Hub, and Service Hub, as we grow.”
allowing users to maintain a centralized view of the
customer and enabling them to deliver a seamless Web design and development agencies such as New
experience across every touchpoint. Breed Marketing are also excited about what they, and
their clients, can achieve with CMS Hub.
The Enterprise tier of CMS Hub includes all of the
features found in Professional and also allows users to:
“CMS Hub is a game-changer for New Breed and our
clients,” said Kelly Molly, Senior Web Strategist at New
• Maintain governance and control as their Breed Marketing. “We work every day with businesses
business scales. With activity logging, content entering new phases of growth and have seen first-
partitioning, and user permissioning, users can hand how painful website management can become.
control who has access to specific website pages, Businesses need tools that allow them to make content
sections, and reports. changes quickly, deliver safe browsing experiences,
and continually evolve their website — and with CMS
• Build powerful, personalized web app Hub, they can have that.”
experiences that are delightfully easy to
manage. With CMS Hub Enterprise, users can To learn more about HubSpot’s CMS Hub, please visit
build membership websites fueled by customer https://www.hubspot.com/products/cms ◊
data in the HubSpot CRM, enabling them to deliver
delightful, personalized experiences to every
visitor.

49 April 2020: Social Commerce & Influencer Marketing: social shopping as the future of