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TECHNOLOGIES
&
PRODUCTS

HubSpot launches CMS Hub to take the

pain out of website management

HubSpot launched CMS Hub, a content management they grow. With CMS Hub, businesses are liberated
system that offers speed, security, and scalability to from restrictive web management processes that stifle
rapidly growing businesses. Unlike traditional content innovation and empowered to build powerful, reliable,
management systems that become more difficult to use and secure websites that are an asset to their growth
over time, CMS Hub scales in line with business growth strategy.
and takes the pain out of managing software, enabling
users to focus on creating remarkable website “Marketers at growing companies have a lot of things to
experiences for their customers. CMS Hub comprises think about — their CMS should not be one of them,”
two tiers, Enterprise and Professional, giving said Angela DeFranco, Director of Product
companies the freedom to choose a CMS offering best Management at HubSpot. “Most CMS platforms
suited to their stage of growth. The announcement available today make website management more
marks the creation of HubSpot’s latest product hub, complicated and painful as time goes by. They put a
and growing businesses can look forward to the limit on what’s possible. They have a ceiling. But
benefits of working with a content management system rapidly scaling companies don’t. I’m delighted that with
that integrates with best-in-class marketing, sales, CMS Hub, we’re offering users a powerful system that
service, and CRM tools as part of HubSpot’s all-on-one removes unnecessary gatekeepers, democratizes the
connected platform. web management process, and makes it easy for them
to execute their boldest ideas.”
Offering a different experience
Empowering marketers with easy-to-use
As part of HubSpot’s all-on-one connected platform, it’s features
an integrated, easy-to-use, and deeply powerful
content management system that allows multiple CMS Hub joins Marketing Hub, Sales Hub, Service
stakeholders — from IT teams to developers to Hub, and the HubSpot CRM in HubSpot’s family of
marketers — to work in tandem on everything from powerful, easy-to-use tools for growing businesses. It
minor content updates to major website upgrades. includes Enterprise and Professional tiers, each of
Flexible website themes enable developers to give site- which is designed to take the pain out of website
wide editing freedom to marketers, robust security management and make it easy for users to build
controls help IT teams ensure a safe browsing remarkable website experiences for their customers.
experience for visitors, and powerful partitioning The Professional tier of CMS Hub is built for fast-
features allow users to manage their online assets as growing companies that are tired of being held back by

April 2020: Social Commerce & Influencer Marketing: social shopping as the future of commerce 48