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ANNOUNCEMENTS
while adding data analysis to the scene to open new thinking for strategic planning. Her clients include Pxmart,
Cathay Financial Holdings, IKEA and Volkswagen.

From a copywriter to becoming the Chief Creative Officer, Giant Kung joined Ogilvy Taiwan in 2001 with around
20 years of experience within the agency. He was awarded Taiwan’s first Golden Pencil from One Show in 2016,
and received numerous award recognitions from New York Festival, London International, Clio, One Show and
Cannes Lions. His clients include Motorola, Uni President, Seven-Eleven, Watson, SONY, eBay, Brands, GSK,
FarEastone, Tencent, Cathay Financial Holdings, Benz, Nike, Peacock Biscuit, Yahoo!, Vedan’s Morewater, and
Pxmart. ◊

SAP has appointed Eileen Chua as Managing Director for Singapore. In this new role, Eileen
will be responsible for all activities spanning sales and operations, as well as SAP's expansion and
growth in Singapore, where she will report directly to Rachel Barger, President & Managing Director
of SAP Southeast Asia.

Eileen has 20 years of experience in the technology industry across software, cloud and
Eileen professional services. Together with her team and the SAP ecosystem, they will help organizations
Chua to build their Intelligent Enterprise strategy, using the latest technologies to turn insight into action
across the business – in real time. Eileen was most recently the Director of Key Accounts for SAP
Singapore where she provided leadership and direction to SAP’s high performing account directors in Singapore,
significantly contributing to the achievement of revenue while delivering customer value and innovation through
cloud transformation with strategic and key clients. Eileen has started her career with SAP since 2011 and was
responsible for the success of clients in the Financial Services, Transportation and Utilities industries.

SAP established its presence in Singapore more than 30 years ago and has consistently been rated as one of
Singapore's best workplaces. As a key market, SAP has invested into a co-innovation center, startup accelerator
and corporate skills university in Singapore over the last 3 years to support a thriving ecosystem in service to
customers to transform them into Intelligent Enterprises leveraging Digital Technologies. ◊

Effie Asia Pacific announced the successful completion of its
final round of judging that saw the emergence of 122 finalists
who will vie for highly coveted top honors at the 2020 APAC
Effie Awards.

The 122 finalists were shortlisted after four days of intensive assess-
ment and evaluation by some 90 distinguished jury members. This
final round of judging was moved to a fully virtual platform in response to the Covid-19 pandemic, with the jurors
participating via video conferencing.

The judging was led by the Awards Chairman, David Porter of Unilever, and eight distinguished Heads of Jury,
namely, Akira Mitsumasu of Japan Airlines, Anupriya Acharya of Publicis Groupe South Asia, Daniel Barnes of
BC&F Dentsu, David Guerrero of BBDO Guerrero, Kainaz Gazder of Procter & Gamble, Melissa Tang of Mind-
share Singapore, Rupen Desai of Dole Packaged Foods and Susie Wong of Fuji Xerox Singapore.

There was wide representation across Asia Pacific, with finalists hailing from 12 territories. India is leading the
shortlist with 23 finalists, followed closely by Australia and New Zealand tied at 22 finalists. On the agency net-
work front, the shortlist is led by Ogilvy, with 27 finalists, followed by BBDO, with 12 finalists and McCann World-
group, with 10 finalists.

The APAC Effie Awards is the industry’s gold standard for assessing marketing effectiveness for the region.
Through spotlighting and recognizing ideas that work and contribute to a brand’s success, the Awards continues
to inspire and champion excellence in marketing communications.

The full list of finalists may be accessed here. The Awards Gala, originally scheduled to take place in May 2020,
will now be replaced by a virtual Awards Ceremony in September 2020. More details will be shared in due course
and the latest updates on the competition can be accessed via the Awards website, as well as LinkedIn and Face-
book. ◊

51 April 2020: Social Commerce & Influencer Marketing: social shopping as the future of