Page 50 - AeM_April_2020

ANNOUNCEMENTS
Leading AI marketing platform EternityX has expanded to Singapore, naming Mr. Richard Andrew
Managing Director, Southeast Asia and Australia. Backed by an AI-powered performance-driven
algorithm, it effectively connects global brands and agencies with Chinese consumers in real-time
through targeted premium sites and apps.
Richard Andrew has held senior positions at such companies as Amobee, Microsoft, and Yahoo!.
Prior to his appointment as EternityX Managing Director of Southeast Asia and Australia, Andrew
Richard oversaw operations across Asia as Managing Director of Blis. He is now responsible for driving
Andrew Southeast Asia and Australia’s strategy and business expansion, helping marketers to target the
complex, lucrative China digital market, as China begins its post-COVID-19 recovery
Armay Guo has been named Regional Business Development Head SEA, working alongside
Richard. Originating from China, Armay started her media and advertising career in Shanghai. In
2007, she moved to Singapore, joining Yahoo! South East Asia as Head of Strategy. She further
developed her skills with Socialbakers as Regional Director of Partnership JAPAC, helping
agencies and brands to better manage the social media channels through data driven strategies.
In 2016, Armay joined Brightcove as Regional Sales.

In 2018 EternityX grew out of Chinese marketing firm BiddingX, which has over 50 Armay
industry awards. Headquartered in Hong Kong, EternityX has offices in Beijing, Guo
Shanghai, Guangzhou, New York and now Singapore, enabling agencies and
brands to effectively reach hundreds of millions of Chinese consumers in a cost-
and time-effective manner. Charlene Ree is currently EternityX’ s Chief Executive Officer, a
growth-centric serial entrepreneur, who began her career at top New York City media and
Charlene advertising firms. In 2009 she founded Httpool, one of Hong Kong’s leading cross-channel
Ree advertising networks and performance providers.
EternityX’s premium media inventory reaches more than 90% of China’s netizens through such partners as
ByteDance, Tencent, Alibaba and WeChat.The company’s clients include some of the world’s most-recognized
luxury and travel brands, including Shiseido Group, L’Oreal Group, Richemont Group, LVMH Group, Singapore
Airlines, Qatar Airways, Hilton Hotel Group and Shangri-La Hotel Groups. ◊

Singapore-based smart mobility firm SWAT Mobility (SWAT) announced the appointment of
Grace Ho as its President to support its growth in Southeast Asia and Japan.

Prior to Grace’s role at SWAT, she was the APAC Chief of Staff and ASEAN Area Vice President at
US software firm Commvault. She has amassed more than 20 years of international experience
spanning across business development, sales and marketing at technology heavyweights such as
Hewlett-Packard, Microsoft and Motorola Solutions.
Grace Ho
Previously known as “Ministry of Movement”, the firm has changed its name to SWAT Mobility.
The smart mobility solution firm provides demand-responsive and ride-sharing technology in high
capacity vehicles.

Founded in 2015, SWAT has completed over a million dynamically routed rides worldwide for commuters. Its
integrated products optimize public and corporate transportation for industrial parks, overnight shift workers, non-
emergency medical transport and more. Since inception, the firm has expanded its operations to Australia,
Indonesia and Vietnam – with clients such as Singapore’s Sembcorp Marine and MetroConnect and
ComfortDelgro in Australia.
In light of the ongoing Covid-19 situation, the firm will also offer its smart transport solutions to support companies
in Singapore enacting their Business Continuity Plans. Its solutions allows contact tracing as it tracks riders who
took the service and can also handle dynamic changes due to split teams. ◊

Ogilvy Taiwan has announced two senior appointments with Amy Shih’s return as Chief Strategy Officer,
and Giant Kung’s promotion to Chief Creative Officer.

Going forward, the two leaders will assist Daniel Lee, Chief Executive of Ogilvy Taiwan to continue the company’s
digital transformation, and evolve modern marketing capabilities to make client brands matter.

Amy Shih has over 20 years of experience in brand & marketing communications. She was Senior VP at Cathay
Financial Holdings for two years, responsible for digital transformation and new business strategies. Before joining
Cathay Financial Holdings, she spent 18 years of her career at Ogilvy Taiwan. From researcher to planning
partner, she continues to dig deep into consumer insights, market analysis and strategic development capabilities,

April 2020: Social Commerce & Influencer Marketing: social shopping as the future of commerce 50