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Editor’s Note
Dear Reader,
UX designers and UI experts work hard to further optimize
digital offers, taking inspiration from the modern video
game industry, which offers its customers immersive and
therefore compelling propositions like no other.
"Gamification" is the name of this endeavor, the aim of
which is to influence human behavior. Of course, it fits
perfectly with marketing, which is always trying to influence
people's behavior in favor of a product or brand. It can be
viewed as a means of achieving marketing goals, and that
qualifies it for a deeper look in today's edition.
We currently overhyped topic “metaverse”, and in this
context virtual reality (VR) and augmented reality (AR), is
covered extensively as well, especially since experts point
out that these terms are often used imprecisely, incorrectly Subscription
and contradictorily. Read more about the practical
“xReality Framework” and the many possible uses of (complimentary)
immersive technology in marketing in the issue at hand.
Enjoy reading & best regards,
Daniela La Marca,
Editor-in-Chief, Asian eMarketing
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Phone: +65 6836 1807
email: info@mediabuzz.com.sg
www.mediabuzz.com.sg
