Page 3 - AeM_August_2022

Immersive Technologies in Marketing:

Virtual-, Augmented-, Mixed- & Extended Reality

RESEARCH, ANALYSIS & TRENDS

COVID accelerated interest in VR games and media pg 4

XR technologies as access to the metaverse pg 5

Which industries will benefit the most from the metaverse? pg 7

Potential of immersive technologies pg 9

BEST PRACTICES & STRATEGIES

Relevance of gamification in marketing pg 12

Application scenarios of virtual reality in marketing pg 13

Metaverse powers the next generation of eCommerce pg 15

Immersive experiences with VR can be unprecedentedly effective in marketing pg 17
How do you measure immersive experiences? pg 19

COMPANIES & CAMPAIGNS

ValueChampion is launching a Web 3.0 Metaverse finance world pg 21

Reboots statistical revelations on cyber threats in Asia pg 22

TECHNOLOGIES & PRODUCTS

Implementing HTML5 games easily with AnyManager GAMES pg 25

NFT transactions limited by market controversy pg 26

BUZZWORDS

What exactly is the metaverse? pg 27

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APPOINTMENTS & ANNOUNCEMENTS

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IMPRINT