Page 7 - AeM_August_2022

RESEARCH, ANALYSIS & TRENDS

Which industries will benefit the most

from the metaverse?

The metaverse constitutes the modern Internet Gaming in the metaverse
and with it a lot of new space for technologies
and game development. According to the latest Hardly any other industry is as characterized by its ver-
projections by the US financial news agency satility as the video game industry. In line with Darwin's
Bloomberg, the metaverse has market potential Law, the industry adapts its needs to current trends and
of over 800 billion US dollars. But which technologies, and thus survives minor faux pas, such
as Second Life, which appeared too early for its time.
industries will benefit the most from the Immersive games such as Sim City and Minecraft es-
metaverse?
tablished what successful titles such as League of Leg-
ends, Fortnite and Roblox have developed over the
The metaverse creates new worlds for entertainment, years and the Zepeto platform, popular in Asia, is now
art, co-working, collaboration and productivity, powered continuing, gaining new members every day. Not to
by technological inventions such as blockchain, cloud- mention that clever brand partnerships with Balenciaga,
based applications and 5G.
Ralph Lauren, Nike, Hilfiger, or Timberland are expand-
ing the dominance of such metaverse games and appli-
The agency FOR REAL?!, which specializes in AR/VR
technologies and Web 3.0 applications, knows the pos- cations.
sibilities and opportunities that lie in the metaverse, as Fashion labels like Balenciaga invest already a lot into
well as the industries that benefit significantly from the the gaming industry. Afterworld, for instance, has been
development of Web 3.0.
created in 2020, a walking simulator that combined
gamification and fashion, and Louis Vuitton followed
this trend with a similar approach by bringing Louis the
Game in August 2021 to mobile devices.

August 2022: Immersive Technologies in Marketing 7