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COMPANIES
&
CAMPAIGNS

Adobe, IBM, and Red Hat join forces to

advance CX transformation

Adobe, IBM, and Red Hat announced a strategic providing CX solutions for the IBM Cloud for
partnership to help accelerate digital transformation Financial Services. Using the IBM Cloud for
and strengthen real-time data security for enterprises, Financial Services, IBM will extend Adobe
with a focus on regulated industries. The intent of the Experience Manager to professionals in this industry
partnership is to enable companies to deliver more with the aim of helping them as they meet their
personalized experiences across the customer journey, security and regulatory requirements when
driving improved engagement, profitability, and loyalty. delivering personalized experiences to their
customers.
As companies undergo their digital transformations and
move core workloads to the cloud, the entire C-suite is • Adobe and IBM Services: IBM iX, the business
facing a re-framing of their roles to meet customer design arm of IBM Services, will extend their
demands – all while keeping security front and center. offerings across all of Adobe's core enterprise
Chief Marketing Officers and Chief Digital Officers – applications. With broader, integrated support for
particularly those working in regulated industries such clients across Adobe Creative Cloud, Adobe
as banking and healthcare – are finding that with the Experience Cloud, and Adobe Document Cloud,
emphasis on data-driven marketing, they are now IBM iX will accelerate how global brands use data to
becoming stewards of critical enterprise and customer design, implement, and scale personalized customer
information. For these executives, the need to protect experiences to instill trust across every corner of
data while delivering meaningful customer experiences their business.
is paramount.
“The reality is that today businesses across industries
The partnership will initially focus on: are operating in an experience first world where it is
possible to gain immense value from data if trust and
• Deployment Flexibility with Hybrid Cloud: Adobe, technology flexibility are central to the equation,” said
IBM and Red Hat aim to enable brands to manage Bridget van Kralingen, senior vice president, IBM
and deliver their content and assets within any Global Markets. “It is with these principles as the focus
hybrid cloud environment, from multiple public of our partnership – bringing Adobe’s marketing
clouds to on-premise data centers. By certifying and expertise, IBM’s industry domain knowledge and the
delivering Adobe Experience Manager 6.5, part of open innovation of Red Hat –that will give clients the
Adobe Experience Cloud, to run on Red Hat confidence to use their data for new competitive
OpenShift, the industry’s leading enterprise open advantage.”
source container platform, IBM will offer clients the
flexibility to host, access and leverage data in the As part of the partnership IBM has named Adobe its
environment of their choice. “Global Partner for Experience” and will begin adopting
Adobe Experience Cloud and its enterprise applications
• Adobe Enabled for Financial Services: Adobe to transform its own global marketing. (Source: Adobe)
joins IBM’s partner ecosystem as a strategic partner
By MediaBUZZ

37 July 2020: Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience