Page 40 - AeM_July_2020
P. 40

COMPANIES
   &
   CAMPAIGNS











































             Reply’s immersive experience area



            Reply,   specializing   in   the   development   and   Reply  has  already  successfully  completed  numerous
            implementation   of   solutions   based   on   new   projects  with  leading  companies,  such  as  a  project  to
            communication channels and digital media, opened the   evaluate 5G as a transfer technology for VR content on
            second  Reply  center  after  the  AREA  360  in  Milan  in   mobile  devices  to  support  automotive  sales  in  the
            late 2019. The Immersive Experience Area in Munich is   future.  In  the  immersive  experience  area,  a  virtual
            mainly  based  on  the  experience  of  Infinity  Reply,  that   reality  simulation  of  a  medium-voltage  switchgear
            are  committed  to  Extended  Reality  solutions  for   shows the use of VR in an industrial training context. In
            companies,  and  Triplesense  Reply,  which  specializes   addition,   the   holographic   telepresence   solution
            in the creation of digital experiences.              HoloBeam  from  Reply  enables  3D  teleconferencing
                                                                 and remote collaboration via 3D depth, motion and full-
            With   the   Immersive   Experience   Area,   Reply   color video - via a standard Internet connection in real
            underscores  its  commitment  to  supporting  companies   time worldwide.
            in  seizing  the  opportunities  that  result  from  the
            combination  of  Extended  Reality  (XR),  Augmented   The way we perceive and interact with the virtual world
            Reality  (AR),  Virtual  Reality  (VR)  and  Mixed  Reality   is  changing  into  a  rich,  multidimensional  and
            (MR).                                                multimodal experience. We are moving from the age of
                                                                 "Hands & Touch", in which we operate buttons with our
            The  center  has  virtual  and  augmented  reality  stations   hands, to an age of "Mind & Body", in which our body
            with   holographic   telepresence   technology   and   serves  as  the  user  interface.  It  will  be  the  next  big
            combines  them  with  potential  real  experiences  that   paradigm  shift  for  customers  and  workforce  facing
            cross the boundaries between the physical and virtual   Immersive Experiences. ◊
            world.
                                                                                                     By MediaBUZZ



             July 2020: Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience           40
   35   36   37   38   39   40   41   42   43   44   45