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COMPANIES
&
CAMPAIGNS
Reply’s immersive experience area
Reply, specializing in the development and Reply has already successfully completed numerous
implementation of solutions based on new projects with leading companies, such as a project to
communication channels and digital media, opened the evaluate 5G as a transfer technology for VR content on
second Reply center after the AREA 360 in Milan in mobile devices to support automotive sales in the
late 2019. The Immersive Experience Area in Munich is future. In the immersive experience area, a virtual
mainly based on the experience of Infinity Reply, that reality simulation of a medium-voltage switchgear
are committed to Extended Reality solutions for shows the use of VR in an industrial training context. In
companies, and Triplesense Reply, which specializes addition, the holographic telepresence solution
in the creation of digital experiences. HoloBeam from Reply enables 3D teleconferencing
and remote collaboration via 3D depth, motion and full-
With the Immersive Experience Area, Reply color video - via a standard Internet connection in real
underscores its commitment to supporting companies time worldwide.
in seizing the opportunities that result from the
combination of Extended Reality (XR), Augmented The way we perceive and interact with the virtual world
Reality (AR), Virtual Reality (VR) and Mixed Reality is changing into a rich, multidimensional and
(MR). multimodal experience. We are moving from the age of
"Hands & Touch", in which we operate buttons with our
The center has virtual and augmented reality stations hands, to an age of "Mind & Body", in which our body
with holographic telepresence technology and serves as the user interface. It will be the next big
combines them with potential real experiences that paradigm shift for customers and workforce facing
cross the boundaries between the physical and virtual Immersive Experiences. ◊
world.
By MediaBUZZ
July 2020: Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience 40