Page 46 - AeM_June_2017

APPOINTMENTS & ANNOUNCEMENTS

TBWA Worldwide announced the promotion of Chris Garbutt to the role of Global Chief Crea-
tive Officer.

Garbutt will spearhead creative direction and development for the TBWA collective at large, oversee-
ing the creative product across TBWA's roster of global clients that includes adidas, Accenture, Apple,
McDonald's, Michelin and Nissan, among others.

Chris Garbutt
In his prior role as Global Creative President, Garbutt implemented a creative vision built upon and
executed against the kind of disruptive strategies that are hallmarks of TBWA, while demanding a
much higher level of craft. He's built a strong global creative collective of connected but distinct agencies, and has
been instrumental in attracting new clients and talent to the company. He has also introduced internal programs
that encourage unconventional creative thinking and collaboration on the agency's top brands. Evidence of the
success of his efforts abounds with the New York agency more than doubling its revenue since he joined. Industry
recognition has followed, with TBWA ranked as a top-3 network at the 2017 D&AD awards, a top-5 network at the
2017 One Show, and more than doubling its award tally at both shows year-over-year across a diverse array of
brands and geographies.

With Garbutt's promotion, Hunt becomes Creative Chairman of TBWA Worldwide, formally passing TBWA's crea-
tive leadership to Garbutt. Hunt will continue working with the collective as Creative Chairman from South Africa,
aiding Garbutt where the greatest needs exist across the TBWA collective.

Garbutt returned to TBWA in 2015 from Ogilvy & Mather East in New York, where he served as Chief Creative
Officer. As CCO, his oversight and leadership spanned all agency disciplines, and he is credited with award-
winning campaigns for Coca-Cola, IBM and Tiffany & Co. Previously, Garbutt was Chief Creative Officer of the
network's Paris office, where he propelled the agency to new creative heights producing global campaigns for
Dove, Google, Perrier, Louis Vuitton's 'Journeys' campaign and IBM's 'Smarter Cities.'

In 2014, Garbutt was ranked #1 CCO in the world by Directory's Big Won. Advertising Age also named him one of
the most awarded Chief Creative Officers in the world that same year. He has won over 100 Cannes Lions in his
career, including three Grand Prix awards, as well as top honors in The One Show, D&AD, Webbys, Clios and Art
Directors Club awards.

A native of Cape Town, South Africa, Garbutt began his career in Johannesburg as a Creative Director at
TBWA\Hunt\Lascaris, where he spent four years working under the tutelage of Hunt. ◊

MediaMath announced the launch of its operations in South Korea to better support
brands and agencies in the region.

With the appointment of Wishmedia as the official reseller in the country, the launch
marks MediaMath’s 43rd country of operation, further signifying the company’s commit-
ment to the Asia Pacific region, following the recent launches in India, Singapore, To-
kyo and Australia.

South Korea saw a programmatic spend of $237 million in 2014, and is poised to be the biggest real-time bidding
market in the region by 2018. As the region continues to adopt programmatic marketing as the way to leverage
data and advanced digital technologies, MediaMath believes that Wishmedia’s familiarity with the local market,
combined with its network of potential clients, and expertise in the use of MediaMath’s technology solutions will
help shape the future of marketing in the country. ◊

Nearly half of Indonesia’s smartphone users not satisfied with their default browsers

Tableau announced the general availability of Tableau 10.3, including its first-ever “smart” features.

This new release features automated tables and recommendations powered by machine learning algorithms that
simplify the search for the right data, resulting in deep data-driven insights faster than ever before. With the com-
bination of new data-driven alerts alongside the automated tables, users can instantly receive notifications as their
data crosses a pre-set threshold, ensuring they never miss an important change in their organisation.

With governments pushing ahead with Smart Nation initiatives and data analytics as a much sought-after skill,
these automated features can help make data analytics an intuitive task for any worker, allowing organisations of
all sizes to easily analyse, visualise, and share information. Tableau 10.3 is another big step towards the compa-
ny’s mission of helping everyone see and understand data.

The full features list for Tableau 10.3 is available at www.tableau.com/new-features/10.3 ◊
46 June 2017 - Mobile Marketing & Apps