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LEGISLATION

Foursquare's API also powers several ride-hailing com- right time, at the right place, directly on their
panies in Asia, such as Travel Japan WiFi, one of the smartphone and providing potential customers with per-
country's top travel apps, that helps direct travelers to sonalized information, depending on their location to
the best places to eat and drink and provides details on persuade them to buy.
200,000 Wi-Fi hotspots.
Clearly, tools that relate geographic contexts to data
"It is simple and easy to integrate the Foursquare APIs, has entered today’s business world with a sensational
which immediately resulted in a highly-scalable product," bang and Foursquare’s location intelligence has pio-
said Kenji Soma, CTO of Wire and Wireless Co. "We are neered turning data into insight for a variety of business
also reassured that nearly every place in the world is in purposes. It opens up new vistas for retailers how to
the Foursquare database, so we can deliver top-notch attract customers to their store despite strong online
recommendations, always." competition, how to increase sales or reduce costs and
to generally minimize risks. ◊
The key to success is having correct data and coherent
geocoding to reach customers with the right offer at the By MediaBUZZ

MediaBUZZ Pte Ltd - Independant ePublisher for Asia