Page 44 - AeM_June_2017

APPOINTMENTS & ANNOUNCEMENTS

AdAsia Holdings announced the appointment of Vivian Yen as Vice President, Taiwan.

Yen previously held leadership roles in media agencies and ad tech companies including General
Manager of MediaCom Taiwan, Vice President of ZenithOptimedia Taiwan, and Chief Executive
Officer of Advanced Pioneer International, which was later sold to Group M.

Vivian Yen Prior to joining AdAsia Holdings, Yen was also an investor in several e-commerce and travel tech
companies, and a marketing consultant for marketing tech and data analytics firms.

Yen will drive business growth for AdAsia Holdings’ Taiwan office and oversee the company’s sales teams in Tai-
wan. This move closely follows the appointment of Vivek Misra as VP, Corporate Strategy.

Since starting out in April 2016, AdAsia Holdings has expanded to 10 cities in nine countries, with a global head-
count of over 130 staff. The company offers end-to-end solutions across online display, native and video advertis-
ing, and influencer marketing. ◊

Havas announces the appointment of celebrated creative personality Valerie Madon to the
dual role of Chief Creative Officer for Southeast Asia and Creative Lead for GlaxoSmithKline
(GSK) business for APAC.

In her new role, Valerie will be responsible for the creative output of all Havas agencies in Southeast
Asia. Working closely with the creative leads from the nine markets, where the agency has a pres-
ence, she will play an important role in advancing Havas’ creative ambitions in the region by helping
to build a solid creative foundation for the network through regional collaboration.
Valerie Madon
Additionally, in her concurrent role as Creative Lead on GSK in Asia Pacific, she will be responsible for delivering
world-class creative output on the key global and regional brands managed out of Havas’ GSK Hub in Singapore.

Valerie joins the agency from Facebook, where she was the Head of Creative Shop for Southeast Asia. Prior to
that, she was the Global ECD on Shell Lubricants at JWT concurrently holding the role of Chief Creative Officer in
Singapore. She started her career with digital agency XM Asia and has also had a long stint with Leo Burnett/Arc
and later Publicis Modem.

She will report into Vishnu Mohan, CEO of Havas Group, Southeast Asia & India and will work closely with Chris-
tian Pattman, the Executive Global Client Director of GSK at Havas APAC.◊

R/GA announced Bob Mackintosh as VP Executive Creative Director, APAC.

He will be based at R/GA Sydney in the newly-created role, which will also include creative steward-
ship of R/GA’s Singapore, Shanghai and Tokyo offices.

The multi-award-winning Mackintosh spent 11 years at Host Sydney, most recently as Executive Cre-
ative Director, overseeing celebrated campaigns for Air New Zealand, Coca-Cola, LEGO, Pizza Hut,
Bob IKEA and Virgin Mobile. His work has been recognized by global and local competitions including
Mackintosh
Cannes Lions, One Show, D&AD and AWARD, where he has also served as a judge. Prior to Host,
Mackintosh was Digital Creative Director of Tequila / TBWA Sydney, overseeing global campaigns for New Line
Cinema, Nissan, Absolut and Sony Playstation.

The announcement follows a period of concerted business growth and creative success for R/GA in APAC, includ-
ing the recent opening of a Tokyo office and multiple wins at D&AD, ADC, AWARD, the Webby and Shorty
Awards. ◊

AdAsia Holdings, a technology company developing solutions in artificial intelligence and ad-
vertising, has announced the appointment of Vivek Misra as Vice President of Corporate Strat-
egy.

Misra will lead AdAsia Holding’s corporate strategy arm, spanning product and solution strategy, stra-
tegic partnerships, and sales enablement.
Vivek Misra
He joins AdAsia Holdings from AppNexus, where he was Senior Engagement Manager of APAC,
having helped drive traction for a client portfolio spanning publishers, ad tech companies and agency buyers.

44 June 2017 - Mobile Marketing & Apps