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APPOINTMENTS & ANNOUNCEMENTS

Prior to AppNexus, Misra was a Value Architect at Accenture’s Analytics and Digital group, pitching and delivering
advanced analytics and digital strategy solutions to enterprises. He kickstarted his career at DBS Bank, where he
became Vice President of Equity Derivatives Trading, Treasuries and Markets.

Since starting out in April 2016, AdAsia Holdings has expanded to 10 cities in nine countries, with a global head-
count of over 120 staff. The company offers end-to-end solutions across online display, native and video advertis-
ing, and influencer marketing. ◊
Bloomberg Media announced the appointment of Andrew Benett as Global Chief Commercial Officer,
who takes on the newly created role and will serve on the organization’s executive leadership team.

Benett will assume global responsibility for Bloomberg Media's sales, advertising operations, integrat-
ed franchises, consulting and marketing services, as well as efforts to institutionalize innovation
across the commercial organization. Based out of Bloomberg LP’s global headquarters in New York
City, Benett’s appointment is effective immediately. He will report to Bloomberg Media CEO Justin B.
Smith. Andrew
Benett
As Global Chief Commercial Officer, Benett will accelerate Bloomberg Media’s commercial success
through the transformation of its business model from a media owner to an integrated marketing services and
consulting entity, evolving from core advertising sales to a consultative, client centric business model. Under
Benett’s stewardship, Bloomberg Media will deliver integrated consulting, marketing services and media, driven
"from and for" Bloomberg's highly influential audience across six complementary pillars: business and brand con-
sulting, audience insight and development, marketing strategy, integrated marketing communications, corporate
communications and content marketing organizational design.

Benett brings nearly 20 years of experience in leading and driving business transformation across large and com-
plex organizations within marketing services, consulting and corporate environments. He spent the last 13 years
of his career at Havas Creative Group, a leading marketing communications business at the center of creativity,
media and technology, where he rose up through the ranks and ultimately assumed the role of Global CEO of
Havas Creative Group. As Global CEO, Benett oversaw all aspects of the organization including full P&L respon-
sibility, corporate strategy, operations, finance, people, culture and product, and led its turnaround. He co-
authored three books on corporate strategy and talent, and is a frequent subject matter expert on growth strategy
and marketing innovation. Benett has received numerous industry recognitions, and is 2012 Henry Crown Fellow
at the Aspen Institute. ◊

Havas Singapore announces the promotion of Andrew Hook, the current ECD of Singapore op-
erations to the role of Chief Creative Officer.

In his new role, Andrew will be responsible for the creative output of Havas Singapore and will contin-
ue to work across new and existing clients.

Andrew Hook Andrew’s creative leadership has been integral to the transformation of the agency over the past two
years. In 2016, Havas Singapore won 11 large new businesses including local and regional work for
Netflix, Porsche, CIMB Bank and SMU. The agency also registered 95% talent retention and won mul-
tiple awards, including a bronze at the Campaign Southeast Asia Agency of the Year 2016 Awards.

Hailing from Auckland, New Zealand, Andrew started his career at boutique shop Generator and moved to Singa-
pore in 2005. Prior to Havas, he worked at Batey Ads and DDB, across a range of clients including Qatar Airways,
Audi, Health Promotion Board and Tiger Beer. His work has also been widely recognised at local and international
shows, including Cannes, Spikes, One Show, and D&AD. ◊

Havas Indonesia announces a slew of new business wins, following an intensive period of pitching, which in-
cludes Emirates Airlines, Indonesia Stock Exchange, A&W Restaurants and Nikki (a brand of Nojorono Tobacco).

The Emirates win will see Havas, which currently manages the media account add the creative mandate of the
airlines. The appointment by A&W Restaurants also extends to both creative and media disciplines with the ac-
count being serviced by an integrated Havas Village team, as it also does for Indonesia Stock Exchange. Addi-
tionally, Havas Indonesia will manage the ATL, Digital and Activation duties of the Nikki brand.

Havas rolled out its “Together” strategy in Indonesia in May 2016 with the launch of Havas Village Indonesia that
currently houses 250 professionals from media, creative and specialist brands, all working together under one
roof. ◊

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