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APPOINTMENTS & ANNOUNCEMENTS
Speedcast International Limited announced that satellite industry veteran Toni Lee Rudnicki has
joined the company in the newly created role of Vice President of Global Marketing.
A highly accomplished senior level marketing executive, Ms. Rudnicki has successfully defined
and implemented marketing and branding strategies for both private and public companies. The
appointment of Ms. Rudnicki is the latest step in the company's effort to strengthen its leadership
team as it capitalizes on the growing demand for high quality, always available global communi-
Toni Lee Rudnicki cations.
Previously Ms. Rudnicki served as the Chief Marketing Officer for iDirect where she drove the transformation of
iDirect into a leading brand within the satellite industry. Just prior to joining Speedcast, Ms. Rudnicki had been
responsible for marketing and business development for the Agilis Business Unit of ST Engineering in Singapore.
In her position as Vice President of Global Marketing, Ms. Rudnicki will be responsible for all global marketing ac-
tivities including branding, messaging, strategic marketing, vertical marketing, analyst relations, advertising, public
relations, alliance marketing, and marketing communications. ◊
PineBridge Investments announced the appointment of Lisa Wang as Head of Marketing
& Communications for Asia, based in Hong Kong.
She joins PineBridge from State Street Global Advisors, where she was Head of Marketing, Asia
Pacific, responsible for developing multichannel strategy marketing plans.
Lisa Wang has more than a decade of B2B and B2C marketing experience in the asset man-
agement industry. At PineBridge, her responsibilities will include driving marketing and commu- Lisa Wang
nications strategies aligned with the region’s investment and business objectives and enhancing
brand awareness within both institutional and retail channels.
Wang holds a Bachelor of Arts degree from the University of Michigan. She was recognized as a Rising Marketing
Star by the Association of National Advertisers and named as one of Campaign Asia’s 2016 40 under 40. ◊
Gamma, a fast-growing Southeast Asia-based ad selling platform, announced a partnership with Media-
Math to deliver localized, highly-targeted ad inventory for advertisers.
Gamma is the first supply side platform (SSP) focused purely on monetizing Southeast Asian publishers. Advertis-
ers will be able to programmatically target audiences across Gamma’s ecosystem of over 5,000 publishers in
Southeast Asia for desktop, mobile, video and mobile applications, using specific metrics including age, gender,
demographics and others.
Launched in December 2016, Gamma is the offshoot of regional digital marketing player Ambient Digital. In just
six months, the Southeast Asia focused platform has built strong local relationships across the region.
As part of its strategic growth plan, Gamma continues to grow relationships with publishers throughout Southeast
Asia, and is looking to expand partnerships into North Asia, Greater China, Australia and South Korea. ◊
Foursquare, the location intelligence company, announced new and expanded partnerships with industry-leading
companies in Asia as well as the expansion of its Asia-based team, that offers on-the-ground technical support
and local language fluency, and works hand-in-hand with partners as they design location-powered products. The
leadership includes:
Jeremy Geiger, Head of Enterprise Business, Asia-Pacific: Jeremy has more than 15 years of experience
bringing data-oriented enterprise technology companies into China, Korea, Japan, India, Australia and SE-
Asia. Formerly the Founder & CEO at Retailigence, Jeremy understands the power of mobile location data
and the needs of Asian enterprise customers.
Allen Wu, Senior Business Development Manager: Allen's expertise, honed from years at Baidu, Lenovo,
Dell and Nokia, expands and deepens Foursquare's relationships with a rapidly growing number of interna-
tional developers and internet and hardware companies.
Hyounil Choi, Senior Technical Account Manager: Hyunil has years of experience in technical, product and
implementation roles at Korea-based Naver and Japan-based LINE, and played a key role in Germany-based
SAP's expansion in China.
42 June 2017 - Mobile Marketing & Apps
