Page 40 - AeM_June_2017

LEGISLATION

Foursquare expands presence In Asia

with new and expanded partnerships

Besides announcing its new Singapore office and grow- Chinese social network ‘Momo’ that has chosen Four-
ing team based Asia, Foursquare announced new and square as its sole location provider outside of China.
expanded partnerships with industry-leading companies
in Asia. Foursquare's deep integration with Samsung showcas-
es the company's ability to enhance new mobile
Asia is Foursquare's fastest-growing market outside the phones. Whenever a person with the Galaxy S8 and
U.S., with nearly a dozen partnerships that leverage S8+ takes a photo, the image is attached to the specific
Foursquare's location intelligence to build contextually- location using Foursquare's Places database of more
aware solutions for AI, AR, O2O, ride-sharing, messag- than 105 million venues around the globe. The phone
ing and more. also serves up contextually relevant locations for those
Hundreds of companies already leverage Foursquare's who are searching for a place to eat, drink or explore.
enterprise and advertising products around the globe,
from Apple and AT&T to Unilever, and now Foursquare In addition, Foursquare technology is powering the
became the exclusive location partner for Tencent’s phone calendar feature for LG. Appointment locations
WeChat globally outside of China. are based on the Foursquare database, which also
helps users find convenient meeting locations nearby.
Consumers who use the app to chat with friends can add Not to mention that one of the world's largest mobile
a location or tag a Moments post with a place and see marketplaces, Carousell, is using Foursquare location
address, tips and other venue details. Tencent also lev- to help buyers and sellers identify nearby places to
erages Foursquare tech in its other social apps QQ and meet and exchange goods or payment.
Qzone, where users outside of China use Foursquare to
share their location with friends, or choose a location "At Carousell, we connect people so they can buy and
when posting an update. sell pre-loved items. Foursquare and its expertise in
location-based services helps us connect our Carou-
Other partners in the social networking space in Asia that sellers more effectively, making it all the more conven-
leverage Foursquare include the global app Path, a ient to get the items they always wanted," said Lucas
check-in app that's widely popular in Indonesia, and the Ngoo, Co-founder & CTO, Carousell.
40 June 2017 - Mobile Marketing & Apps