Page 32 - AeM_March_2019

TECHNOLOGIES & PRODUCTS

AdAsia Holdings releases first wave of

functionalities for an automated assistant

AdAsia Holdings, an end-to-end advertising solutions • Integration with 3rd-party ad verification tools:
provider and part of AnyMind Group, just rebranded Access to MRC-accredited vendors adloox and IAS,
the company’s current solution for online publishers to providing publishers with insights into traffic quality
AdAsia360 and released the first wave of new features and viewability, and enabling publishers to eliminate
that look to turn the platform into an all-encompassing invalid traffic and reduce impression waste
assistant to publishers.
• Multi Dynamic Ad: Multiple automatically placed in-
Previously launched in October 2017 as the AdAsia article advertising based on a user or site’s
Digital Platform for Publishers, AdAsia360 enables frequently viewed areas
online media owners to manage and track their site
revenue streams across multiple supply-side platforms
and ad networks, through private marketplace and real • Full-fledged advertising inventory overview:
-time bidding deals, and aggregate and optimize Insight into both direct and programmatic inventory
demand sources and floor prices through machine sales, providing publishers with full access across
learning, across video, native and display advertising. their entire revenue base, allowing publishers to
compare and identify further opportunities for
Newly launched features to AdAsia360 include: monetization
“With today’s publishers having to cope with rapidly-
• Integration with Google Analytics: Publishers evolving environments and work across numerous
now have wider overview across site activity, and platforms, our vision for AdAsia360 is to provide
the ability to find out revenue-per-pageview publishers with an automated solution that analyzes
compared to the current standard of cost-per- advertising revenue, allocates inventory access,
impression tracking. As a user sees multiple optimizes and manages demand sources and pricing,
advertisements on a single page, revenue-per- recommends content direction and strategy, and more,
pageview allows for publishers to have greater whilst providing maximized transparency and a safe
insight into revenue gained from a single user, and environment for advertisers - essentially becoming a
the articles that contribute to higher revenue 360-degree automated assistant to publishers,” said
Hitoshi Maruyama, Chief Strategy Officer of AnyMind
Group. ◊ (Source: AnyMind Group)

By MediaBUZZ

32 March 2019 - Visual Search, Voice Search, Smart Speakers & SEO