Page 36 - AeM_March_2019

TECHNOLOGIES & PRODUCTS

Qualtrics new suite of industry-leading

data protection and governance

A recent Qualtrics study of data privacy professionals data, compliance, security and costs as they build
found that 65% of all organizations use multiple survey Customer, Employee, Product and Brand Experience
tools and 45% of these organizations don't even know solutions on the Qualtrics XM Platform. The new
how many survey accounts exist within the capabilities will help organizations standardize the
organization. This fragmentation leads to data silos, collection of experience data (X-data) — the opinions,
security and compliance risks and disjointed customer beliefs, emotions and sentiments that people have
experiences. about their experiences with the organization – and
allow them to seamlessly manage thousands of
"As organizations look to close experience gaps, we employees collecting, analyzing and acting on X-data
are seeing a wave of CIOs and IT leaders mandate the across the organization.
breakdown of X-data silos and institutionalize a
standard governance model for managing their The new suite of industry-leading XM Controls include:
customer, employee, brand, and product experiences,"
says Zig Serafin, President of Qualtrics. • Admin Dashboard - Qualtrics has reimagined the
Admin center with a series of new, intuitive reports
Qualtrics is the technology platform that organizations that provide actionable insights for monitoring the
use to collect, manage, and act on experience data, health of an organization’s XM deployment. The
also called X-data. The Qualtrics XM Platform is a reports are built around usage, consumption,
system of action, used by teams, departments, and activity and user engagement - making it easy for
entire organizations to manage the four core admins to drill down into specific areas, flag
experiences of business—customer, product, violations and take immediate action.
employee and brand—on one platform.
• Access Controls - Qualtrics now makes it easy for
Now, Qualtrics announced a new suite of industry- organizations of any size to centralize X-data on a
leading data protection and governance capabilities to single platform. With new access management
help organizations comply with the latest global data capabilities, IT leaders can enable their employees
protection and security policies. XM Controls will allow to sign up for a Qualtrics account through a
XM program managers to manage users, permissions, personalized, self-enrolment workflow while

36 March 2019 - Visual Search, Voice Search, Smart Speakers & SEO