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APPOINTMENTS & ANNOUNCEMENTS

The World Federation of Advertisers (WFA) announced a new leadership team and elected Mastercard’s Chief
Marketing and Communications Officer, Raja Rajamannar, as its new President, and Philip Myers, PepsiCo’s SVP
Global Public Policy and Government Affairs as new Deputy President.

Raja Rajamannar will serve a two-year term as WFA President, with the option to extend for a
further two years. He works for Mastercard since 2013 and has led in particular the company’s
marketing transformation, including the integration of the Marketing and Communication functions,
evolution of its Priceless experiential platform, and creation of cutting-edge marketing-led business
models into the core of the company. Recently Raja pioneered Mastercard’s move to become a
symbol brand and the launch of its breakthrough sonic brand platform. He also serves as President
of Mastercard’s Healthcare Division, in addition to his role as Chief Marketing and Communications
Officer. With more than 30 years of experience as a global executive across multiple industries,
Raja previous roles include Executive Vice President and Chief Transformation Officer, WellPoint (now
Rajamannar Anthem, Inc.); Chief Executive, International and Chief Innovation & Marketing Officer, Humana;
Global Chief Marketing Officer, Cards and Payments, Citigroup; and CEO of Diners Club North
America. Raja started his career with Asian Paints in India. He was also the winner of the 2018
WFA Global Marketer of the Year award. He replaces David Wheldon, CMO at RBS, who has been president
since 2015. Wheldon will continue to serve on WFA’s Executive Committee as Regional Vice-President for
Western Europe.

Philip Myers, Senior Vice-President, Global Policy and Government Affairs at PepsiCo, takes
over the Deputy President role from Matthias Berninger, former Vice-President, Public Affairs at
Mars. Philip leads PepsiCo’s government and stakeholder relations. Previously, he oversaw
public policy and communications across the company’s Europe Sub-Saharan Africa business
and before that led the European Retail Round Table, which brought together Europe’s leading
retailers on public policy issues. His appointment reflects the dual nature of WFA’s mission
working with both marketers to ensure marketing effectiveness and policy professionals to
protect brands’ license to operate. The new President, Deputy President and Regional Vice- Philip Myers
President roles are part of a wider change in WFA’s leadership team which also includes a
number of new executive committee members:

• Jean-Luc Chétrit, CEO, French Advertisers Association (UDA) & WFA Treasurer
• Edward Bell, General Manager Brand, Insight and Marketing Communications, Cathay Pacific Airways
• Adam Mohamed Wee Abdullah, Group Chief Marketing Officer, CIMB
• Valérie Hernando-Presse, Chief Marketing Officer, Danone
• Gerhard Louw, Head of International Media Management, Deutsche Telekom • Allyson Park, Global Vice-
President, Corporate Affairs, Mars
• Francesco Tramontin, Director, Global Public Affairs, Mondelez
• Lynette Pang, Assistant Chief Executive, Marketing Group, Singapore Tourism Board
• Atul Agrawal, Senior Vice-President, Corporate Brand and Marketing, Tata
• Jan Morten Drange, CEO, Association of Norwegian Advertisers (ANFO)

The full list of the WFA’s executive committee members can be seen at www.wfanet.org/executive. ◊

The global video creation platform 90 Seconds announced the appointment of Joanna Wong,
the former Head of Business Marketing at Spotify APAC, as Vice President of Marketing. She
will lead global marketing efforts for the brand.

Joanna has over 10 years of international marketing experience in entertainment, media and tech
industries spanning the globe. In addition to her role at Spotify, she has worked at major broadcast
and electronics firms including Sky Germany, MTV, HBO and Canon Inc, and those experiences
Joanna Wong have equipped her with a robust understanding of the global video production landscape

Joanna will play an instrumental role in scaling up outreach to both customers and creators as 90 Seconds –
which recently raised US$20 million from new and existing investors in a Series B funding round – continues to
expand global coverage across major regions and key remote locations. 90 Seconds has grown by over 400%
since its Series A funding 2016, expanding its reach to over 160 countries and 900 cities. To date, the company
has created approximately 30,000 videos for over 3,000 brands, including HP, Google, DBS, Jaguar, Moët Hen-
nessy, American Airlines,Kraft, McDonald’s, PayPal, Accenture, Primark and Amazon. ◊

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