Page 38 - AeM_March_2019

APPOINTMENTS & ANNOUNCEMENTS

OMD has added two senior roles to its leadership team in Asia Pacific to harness the
network’s growing momentum and drive further growth across the region.

Rochelle Chhaya has been appointed as Chief Operating Officer (COO) to enhance the
network’s operational effectiveness, while Pankaj Nayak has been appointed as Chief
Marketing Officer (CMO) to bring OMD’s new vision and brand promise to life.
Rochelle As COO, Chhaya will be tasked with mapping out what the future client-centric, digitally powered
Chhaya
and data-led agency model looks like for OMD. She will leverage her unique background in both
digital and investment to ensure the network is equipped with the right processes, partnerships
and infrastructure to deliver on this new reality. Formerly the Chief Digital Officer for Omnicom Media Group
APAC, Chhaya brings unrivalled visibility on the client-agency-partner ecosystem. Her comprehensive knowledge
and experience will allow her to tackle the operational challenges and opportunities that arise when developing an
agency model for the future.

As CMO, Nayak will be tasked with continuously enhancing the network’s approach in engaging
both new clients and existing ones. This will involve developing a strategy for the seamless
manifestation of the network’s new brand promise of Better Decisions, Faster throughout the client
relationship, ensuring a consistent telling of the OMD story across clients and markets. Nayak
brings over 20 years of industry knowledge and experience to this role, having previously served in
a client leadership capacity with the network and most recently, as Omnicom Media Group APAC’s
Business Development Director. ◊
Pankaj
Nayak

AnyMind Group, an AI solutions provider, announced
the completion of a majority acquisition for Moindy
Digital Co Ltd (Moindy), a leading multi-channel
network in Thailand, from TV Thunder Public
Company Limited (TV Thunder), a television content
producer and provider. AnyMind Group will house the
Moindy brand under its CastingAsia portfolio.

Moindy started off in 2004, as Mobile Indy with a focus on helping independent music labels and musicians
monetize their music through various digital platforms. The company began its Youtube multi-channel network
(MCN) business in 2014, and in 2017, the company was acquired by TV Thunder Public Company Limited and
renamed Moindy. Moindy then expanded into additional channel verticals including broadcast and celebrity.
Moindy currently has over 500 YouTube and LINE TV channels within its network, with a reach of more than
30,000,000 subscribers, amassing 600 million monthly views.

Additionally, CastingAsia is also launching the CastingAsia Creators Network in Thailand, Indonesia, Vietnam, the
Philippines and Malaysia, with subsequent expansions into all other CastingAsia-operated markets within the
year, including Singapore, Hong Kong, Taiwan and Japan. CastingAsia will have a total count of more than
35,500 micro and macro influencers in 17 markets*, with a combined reach of 180,000,000 followers across
Facebook, Instagram, YouTube, LINE and Twitter.

CastingAsia Creators Network will offer upcoming and established influencers and content creators with resources
and support across channel monitoring and optimization, production and studio support, content direction
consultation, and access to the CastingAsia Creators Academy – workshops designed to provide content creators
with best practices across content strategy, audience engagement and platform optimization.

The CastingAsia platform currently has an AI-powered discovery function, allowing marketers to find influencers
that match with their campaign and brand needs. This is supplemented by CastingAsia Marketplace, an
ecosystem for influencers to sign up for campaigns. The platform also supports the management of influencers
and communication, along with extensive campaign reporting. The platform also contains fraud detection and
brand safety levers that utilizes historical and real-time campaign and account data to provide marketers and
influencers with a transparent environment. ◊

Influencers also have access to their very own influencer activity panel through the CastingAsia mobile
application, and both marketers and influencers have local teams across all major markets in Asia Pacific to help
them with campaign management, strategy consultation and influencer relations.◊

38 March 2019 - Visual Search, Voice Search, Smart Speakers & SEO