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COMPANIES & CAMPAIGNS

managing permissions at scale. redacting any sensitive data collected on the
Qualtrics XM Platform.
• Data Controls - Infosec and compliance leaders
can now govern all data collection and user • Cost Management - With a new set of capabilities
management from one place, helping them stay in around resource tagging, Qualtrics enables
compliance with their internal and external data business and IT leaders to easily meter and monitor
handling requirements. Data Controls include: consumption and track it back to the specific user,
team, department or project. This makes it easy for
 XM Directory acts as a single system of record of IT to allocate costs for internal chargebacks,
all individuals providing X-data. With updated XM removing the burden of pooling budgets.
Directory settings, admins can govern all
respondent interactions and control contact • Security Controls - Announced in 2018, the
frequency across all feedback channels from a security controls allow Qualtrics admins to set up
centralized admin console. security policies governing their XM deployments -
from multifactor authentication to account lockouts
 GDPR One-Touch Data Deletion makes it easy to password strength management.
to service GDPR Right to Erasure requests by
locating and deleting a data subject's surveys, So far, more than 10,000 enterprises worldwide rely on
responses, tickets and contact information. This Qualtrics to create more loyal customers, develop a
saves data protection officers and IT leaders the phenomenal employee culture and build iconic brands.
intensive effort of locating and cleaning And since the new suite is helping organizations in
customers' personal data from different locations. complying with the latest global data protection and
security policies, it will be quickly embraced by
 Sensitive Data Policy helps organizations companies, too. ◊
manage compliance with their data privacy
regulations by setting up Data Loss Prevention By MediaBUZZ
(DLP) controls for handling sensitive X-data.
Using admin policies and machine learning, these
controls allow admins to prevent the collection of
sensitive X-data and detecting, notifying and

BUZZWords: Semantic Search

Semantic Search is defined as search for information system, to generate more relevant results. Semantic
based on the intent of the searcher and contextual search systems consider various points including
meaning of the search terms, instead of depending on context of search, location, intent, variation of words,
the dictionary meaning of the individual words in the synonyms, generalized and specialized queries,
search query. concept matching and natural language queries to
provide relevant search results.
Semantic Search in search engines mean the search
engine would provide relevant search results based on Some authors regard semantic search as a set of
the intent and contextual meaning of the search terms. techniques for retrieving knowledge from richly
structured data sources like ontologies and XML as
So, semantic search denotes search with meaning, as found on the Semantic Web. Such technologies enable
distinguished from lexical search where the search the formal articulation of domain knowledge at a high
engine looks for literal matches of the query words or level of expressiveness and could enable the user to
variants of them, without understanding the overall specify their intent in more detail at query time. ◊
meaning of the query.
Semantic search seeks to improve search accuracy by
understanding the searcher's intent and the contextual
meaning of terms as they appear in the searchable
dataspace, whether on the Web or within a closed

MediaBUZZ Pte Ltd - Independant ePublisher for Asia