Page 42 - AeM_March_2019

APPOINTMENTS & ANNOUNCEMENTS

Adtech startup Scibids has opened its Asia Pacific headquarters in Singapore, its first international office.
This follows the company’s successful SGD 3.3 million (€2.2 million) Series A funding last September.

Rahul Vasudev, former Managing Director of MediaMath (Asia Pacific) and APAC Head of Digital at Media-
Com, will head Scibid’s Singapore office.
Scibids was founded two years ago by Rémi Lemonnier and Julien Hirth. Mr Lemonnier holds
a PhD in Artificial Intelligence applied to real-time bidding optimization from École Normale Supéri-
eure. Mr Hirth is a serial entrepreneur and marketing expert, as well as a successful author of
books on data marketing and digital advertising. Both founders are graduates from the French engi-
neering school Les Ponts et Chaussées. They also happen to be chess champions, selected sever-
al times in the U10, U12 and U14 French national team. That same year, Scibids won the i‐lab na-
tional competition, which rewards only the most innovative European companies, while the founders
were ranked among the top 100 entrepreneurs under 30 to watch by Business Insider.
Rahul
Vasudev
Based in Paris, Scibids has developed a unique AI-based intelligence layer, which acts as a virtual
trader on top of demand-side platforms (DSPs) such as Google’s DV360, The Trade Desk, MediaMath and Ap-
pNexus. It sorts through as many as 22 million variables such as geography, gender, site placements and third
party data to automatically build thousands of highly granular buying strategies in the DSP. With these epiphanies
at hand, media agencies and marketers who have in-housed programmatic buying can improve their return on ad
spend by targeting the right contexts more accurately and optimise towards their own custom business metrics.

Scibids’ Singapore presence is its first international office and mirrors its global expansion strategy – over 50 per-
cent of Scibids’ revenue is already from overseas, ranging from Tokyo, Singapore and Sydney in APAC to New
York and San Francisco in the United States. Scibids’ disruptive technology has contracts with over 40 clients

Bloomberg Television announced the appointment of Emily Yamamoto as Head of TV, Asia-
Pacific, effective immediately. She will report to Al Mayers, Global Head of Television and Radio.

Emily Yamamoto will be based in Hong Kong. In her new role, she will oversee editorial in the
APAC region. She served most recently as the executive producer for Asia TV and has produced
First Up, Trending Business, Asia Edge, Bloomberg Daybreak, Bloomberg Markets and High
Flyers. Yamamoto is the first woman head of Bloomberg TV in Asia. She has been with
Bloomberg since 2006.
Emily
Yamamoto
Bloomberg Television delivers 24 hours of continuous global business and financial news.
Available in more than 433 million homes worldwide in over 70 countries, Bloomberg TV streams
live on Bloomberg’s digital and mobile properties, along with Apple TV, Amazon Fire TV, Android
TV, Samsung TV and Roku. ◊

Integrated communications veteran Allanjit Singh has been named Managing Director at Zeno
Group where he will oversee the agency’s Singapore office, drive growth, and scale the agency’s
local and regional presence.

He will focus on ensuring Zeno Singapore is optimized to deliver the very best creative, digital,
public relations and analytics capabilities, besides providing strategic oversight for existing core
practice areas and senior client relationships.
Allanjit Singh
Prior to joining Zeno, Singh served as the Managing Director of Red Agency, part of Havas Group. There, he
established the public relations, digital and social media services, a significant component of the agency’s
portfolio. Prior to joining Red Agency, he was the Head of Digital and Communications Director for Golin in
Singapore where he managed global consumer and technology relationships and executed global campaigns and
brand-led activations. Previously he spent over two years at Iris Worldwide as their Director of PR and Social
Strategy as well as served as the head of Social Strategy at Ogilvy Public Relations Worldwide.

Prior to communications, he had also worked as a market research analyst developing trend and feasibility
studies as well as go-to-market strategies for technology firms. Singh earned a Bachelor of Business, majoring in
marketing from Nanyang Technological University in Singapore. ◊

42 March 2019 - Visual Search, Voice Search, Smart Speakers & SEO