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Adobe Spark:
Visual Storytelling Apps for Everyone
Adobe just launched Adobe Spark, the only integrated Spark Post: an iOS mobile app that enables any-
web and mobile solution for creating and sharing im- one to create stunning social posts and graphics in
pactful visual stories. Free and designed for everyday seconds.
communications, Adobe Spark empowers anyone –
including small businesses, social marketers and stu- Spark Page: an iOS mobile app that helps users
dents – to create stunning visual content that engages create beautiful web stories.
audiences across multiple channels and looks great on Spark Video: an iOS mobile app that enables
any device. users to create compelling animated videos in
minutes.
“Today anyone can create content and share it via so-
cial media, but most people lack the skill, time and re- Besides that, as part of its focus on everyday communi-
sources to create something that cuts through the cations, Adobe Spark is designed to help solo entre-
online clutter,” said Bryan Lamkin, executive vice pres- preneurs and small businesses succeed. Adobe is col-
ident and general manager, Digital Media at Adobe. laborating with Facebook Blueprint – a new global edu-
“With Adobe Spark, anyone can create authentic, pro- cation and certification program to help agencies and
fessional looking visual content for their project, pas- advertisers achieve their business results through mar-
sion, cause or business." keting on Facebook and Instagram platforms. Face-
book Blueprint users will benefit from Adobe’s expert
A new service that is part of Creative Cloud, Adobe guidance through tutorial content on how to successful-
Spark brings Adobe’s 30-plus years of technology and ly market themselves on the Facebook and Instagram
innovation for creative professionals to creative con- platforms using Adobe Spark.
sumers. The Adobe Spark web app seamlessly syncs
with Spark Post, Spark Page and Spark Video iOS Adobe Spark is also partnering with Change.org, the
mobile apps, allowing users to create, edit and share world's largest social change platform, to co-create
their story from wherever they are – regardless of their training materials for petitioners and change agents.
design experience. Petitions with a video receive six times more signatures
than those without, and Change.org petitioners will
The integrated solution consists of: gain access to Adobe Spark resources for creating ef-
fective explainer videos for cause-based and crowd-
Adobe Spark web app: a browser-based web funding campaigns that further their causes.
experience for creating social posts and graphics,
web stories and animated videos.
36 Asian eMarketing - May 2016: The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing
