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TECHNOLOGIES & PRODUCTS
With advanced reports on any influencers’ audience it "In Singapore, we estimate there are up to 500 influ-
takes only a minute to understand what percentage of encers (with 10,000 followers or more) - due to poor
their audience is fake or inactive. competition, their prices for sponsored posts are on
average 30% higher than other countries. Our tool will
"Insights" features intelligent and comprehensive re- standardize these fees, locally and worldwide, by bas-
ports to allow marketing managers to optimize spon- ing them on real performance analysis and rewarding
sored posts' performance and activity. The platform can true influencers" says Sabrina Stefani, Art Director of
advise on the best day of the week and even the best Popular Chips.
time of the day to publish a sponsored post to gain the
most organic engagement. Beyond these top functions, there is a wealth of data
available on Instagram, influencers and followers that
With detailed demographics of any influencers' audi- "Insights" can analyze to provide users with better strat-
ence, it is easier to decide on whom to hire, since egies.
"Insights" breaks down the audience by country, age
and gender. With this information, marketers can clearly Savvy marketers can also mirror top posts, monitor in-
choose to invest in accounts with the right audience fit. teractions of influencers to prevent cross marketing
with a competitor, and even know how active any influ-
There is also an “Influencer Search Engine” allowing encers' followers' followers are
marketing managers to perform an advanced search of
worldwide influencers selecting parameters like: pres- Popular Chips is offering a free trial of its "Insights"
ence of followers in a given country, interaction rate, platform to all marketers. To measure past and future
average number of likes, predominant age and gender. campaigns, please email info@popularchips.com
A research that could take weeks for a social media
team can now be carried out in a couple of minutes. For influencers, to take advantage of this powerful tool
to see how they measure up, please visit https://
popularchips.com/insights ◊
By MediaBUZZ
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
With advanced reports on any influencers’ audience it "In Singapore, we estimate there are up to 500 influ-
takes only a minute to understand what percentage of encers (with 10,000 followers or more) - due to poor
their audience is fake or inactive. competition, their prices for sponsored posts are on
average 30% higher than other countries. Our tool will
"Insights" features intelligent and comprehensive re- standardize these fees, locally and worldwide, by bas-
ports to allow marketing managers to optimize spon- ing them on real performance analysis and rewarding
sored posts' performance and activity. The platform can true influencers" says Sabrina Stefani, Art Director of
advise on the best day of the week and even the best Popular Chips.
time of the day to publish a sponsored post to gain the
most organic engagement. Beyond these top functions, there is a wealth of data
available on Instagram, influencers and followers that
With detailed demographics of any influencers' audi- "Insights" can analyze to provide users with better strat-
ence, it is easier to decide on whom to hire, since egies.
"Insights" breaks down the audience by country, age
and gender. With this information, marketers can clearly Savvy marketers can also mirror top posts, monitor in-
choose to invest in accounts with the right audience fit. teractions of influencers to prevent cross marketing
with a competitor, and even know how active any influ-
There is also an “Influencer Search Engine” allowing encers' followers' followers are
marketing managers to perform an advanced search of
worldwide influencers selecting parameters like: pres- Popular Chips is offering a free trial of its "Insights"
ence of followers in a given country, interaction rate, platform to all marketers. To measure past and future
average number of likes, predominant age and gender. campaigns, please email info@popularchips.com
A research that could take weeks for a social media
team can now be carried out in a couple of minutes. For influencers, to take advantage of this powerful tool
to see how they measure up, please visit https://
popularchips.com/insights ◊
By MediaBUZZ
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
