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TECHNOLOGIES & PRODUCTS
Brightcove reveals an extensive array of
innovative new capabilities that help to
drive more value from video initiatives
Brightcove, a leading provider of cloud services for everywhere, OTT Flow enables customers to rapidly
video, announced a series of product enhancements deploy high-quality, direct-to-consumer, live and on-
and technology innovations for its industry-leading vid- demand video services across platforms with no up
eo platform, and gave a sneak peek of its upcoming front development costs.
roadmap for the remainder of the year, at its annual
conference PLAY 2016. Enhanced Marketing Automation Platform Capa-
bilities. Brightcove Audience, already the best
The following products and enhancements were an- way to inform video marketing campaigns driven by
nounced: Oracle Eloqua or Marketo, has added a Salesforce
integration that alerts sales teams about the viewer-
Content Marketplace. Media companies can now ship behavior of individual prospects and custom-
expand their content libraries and create incremen- ers. In addition, Brightcove Audience now enhances
tal revenue streams through a new content market- marketers’ ability to drive conversion and ROI from
place integrated into Video Cloud. This functionali- their video marketing initiatives by delivering new
ty is delivered through a partnership with Vemba, a custom forms with call-to-action capabilities.
next generation video distribution and content dis-
covery platform for premium publishers, and avail- Zencoder UHD Support. Zencoder now provides
able to Brightcove’s enterprise media customers media companies with the ability to deliver 4K UHD
later this quarter. content to devices of all types by adding support for
Content Recommendations and Discovery. UHD features such as the HEVC and VP9 video
Brightcove customers can now easily provide their codecs, 10-bit color workflows and the wide gamut
viewers with personalized programming to grow BT.2020 color space.
audiences and increase engagement through a
new partnership between Brightcove and IRIS.TV.
Brightcove also used the stage at PLAY to outline and
360 Video Support. The Brightcove Player now demo some of its roadmap for the remainder of the
features support for 360 video. The feature is avail- year. The company previewed:
able now in beta for desktop browsers including
Chrome, Firefox, Edge, and IE 11/Windows 8.1.
Social Media Distribution. A single mission con-
trol dashboard will further extend Video Cloud’s ca-
OTT Flow Powered By Accedo. A turnkey OTT pabilities to social networks. Customers will be able
solution for media companies and content owners to manage the publication of videos and metadata
42 Asian eMarketing - May 2016: The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing
Brightcove reveals an extensive array of
innovative new capabilities that help to
drive more value from video initiatives
Brightcove, a leading provider of cloud services for everywhere, OTT Flow enables customers to rapidly
video, announced a series of product enhancements deploy high-quality, direct-to-consumer, live and on-
and technology innovations for its industry-leading vid- demand video services across platforms with no up
eo platform, and gave a sneak peek of its upcoming front development costs.
roadmap for the remainder of the year, at its annual
conference PLAY 2016. Enhanced Marketing Automation Platform Capa-
bilities. Brightcove Audience, already the best
The following products and enhancements were an- way to inform video marketing campaigns driven by
nounced: Oracle Eloqua or Marketo, has added a Salesforce
integration that alerts sales teams about the viewer-
Content Marketplace. Media companies can now ship behavior of individual prospects and custom-
expand their content libraries and create incremen- ers. In addition, Brightcove Audience now enhances
tal revenue streams through a new content market- marketers’ ability to drive conversion and ROI from
place integrated into Video Cloud. This functionali- their video marketing initiatives by delivering new
ty is delivered through a partnership with Vemba, a custom forms with call-to-action capabilities.
next generation video distribution and content dis-
covery platform for premium publishers, and avail- Zencoder UHD Support. Zencoder now provides
able to Brightcove’s enterprise media customers media companies with the ability to deliver 4K UHD
later this quarter. content to devices of all types by adding support for
Content Recommendations and Discovery. UHD features such as the HEVC and VP9 video
Brightcove customers can now easily provide their codecs, 10-bit color workflows and the wide gamut
viewers with personalized programming to grow BT.2020 color space.
audiences and increase engagement through a
new partnership between Brightcove and IRIS.TV.
Brightcove also used the stage at PLAY to outline and
360 Video Support. The Brightcove Player now demo some of its roadmap for the remainder of the
features support for 360 video. The feature is avail- year. The company previewed:
able now in beta for desktop browsers including
Chrome, Firefox, Edge, and IE 11/Windows 8.1.
Social Media Distribution. A single mission con-
trol dashboard will further extend Video Cloud’s ca-
OTT Flow Powered By Accedo. A turnkey OTT pabilities to social networks. Customers will be able
solution for media companies and content owners to manage the publication of videos and metadata
42 Asian eMarketing - May 2016: The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing
