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TECHNOLOGIES & PRODUCTS
Popular Chips launched world's first
Instagram influencer analytics platform
The Social Media Analytics platform Popular Chips
Insights allows to monitor influencers and competitors
on Instagram and gives marketers unique de-
mographics data.
In fact, Popular Chips' “Insights" is able to analyze in-
depth data to predict any campaign's return-on-
investment by getting detailed demographics on age,
gender and country, and helps marketing managers
gain a comprehensive picture of their accounts, am-
bassadors, prospective influencers and competitors.
The social media advertising agency based in Singa- "Until recently, most brands did not know the real value
pore and specialized in finding social media stars (aka of an influencer and they paid an arbitrary amount of
popular chips) who have the power to promote brands money to get unpredictable results.
and products by influencing thousands of people's
opinions in a matter of minutes. With 'Insights', we give brands a way to understand ex-
actly what returns their investment will bring and the
Last year, 84% of marketing managers had planned on tools to find the best influencers and ambassadors for
influencer marketing campaigns in order to increase their campaigns." says Andrea Olivato, Head of Opera-
their brand awareness and overtake the growing ad- tions of Popular Chips.
blocking problem. Nevertheless, most brands still in-
vest without analyzing critically important metrics, such The platform is the world's first that provides detailed
as the country of origin, gender and age distribution of demographics and activity data. It is backed up by 12-
the audience, or influencer’s audience inactivity and months of historical data on followers, likes, comments
presence of fake followers. and quality scores.
38 Asian eMarketing - May 2016: The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing
Popular Chips launched world's first
Instagram influencer analytics platform
The Social Media Analytics platform Popular Chips
Insights allows to monitor influencers and competitors
on Instagram and gives marketers unique de-
mographics data.
In fact, Popular Chips' “Insights" is able to analyze in-
depth data to predict any campaign's return-on-
investment by getting detailed demographics on age,
gender and country, and helps marketing managers
gain a comprehensive picture of their accounts, am-
bassadors, prospective influencers and competitors.
The social media advertising agency based in Singa- "Until recently, most brands did not know the real value
pore and specialized in finding social media stars (aka of an influencer and they paid an arbitrary amount of
popular chips) who have the power to promote brands money to get unpredictable results.
and products by influencing thousands of people's
opinions in a matter of minutes. With 'Insights', we give brands a way to understand ex-
actly what returns their investment will bring and the
Last year, 84% of marketing managers had planned on tools to find the best influencers and ambassadors for
influencer marketing campaigns in order to increase their campaigns." says Andrea Olivato, Head of Opera-
their brand awareness and overtake the growing ad- tions of Popular Chips.
blocking problem. Nevertheless, most brands still in-
vest without analyzing critically important metrics, such The platform is the world's first that provides detailed
as the country of origin, gender and age distribution of demographics and activity data. It is backed up by 12-
the audience, or influencer’s audience inactivity and months of historical data on followers, likes, comments
presence of fake followers. and quality scores.
38 Asian eMarketing - May 2016: The impact of Social Media & Storytelling, Native & Contextual Advertising, on Content Marketing
