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BEST PRACTICES & STRATEGIES
and so on. It’s overlaid on a color-array background. Darren Bridger is the author of
The colours are redolent of light, filters, and being warm Decoding the Irrational Consum-
colors (notice that they haven’t used any cold colours) er (August 2015) and the forth-
they convey energy and excitement. They also look like coming book, Neuro Design:
a sunset, a time that film-makers call the magic hour, Neuromarketing Insights to
when some of the best photography can be done. The Boost Engagement and Profit
sunset also carries connotations of the evening, nights (forthcoming, February 2017).
out, fun etc. Of course, most of these associations will He works as a consultant to mar-
be triggered subconsciously, as most people won’t stop keters, advising on using and
to think too hard about the design consciously. analyzing data that tap into con-
sumers' non-conscious thinking and motivations. He
3. The power of curves was one of the original pioneers of the Consumer Neu-
roscience industry, co-founding both the world’s first full
Lastly the logo is curvy. Research shows that, with -service agency, Neuroco, and the first agency dedicat-
some exceptions, people generally prefer curvaceous ed to serving the public relations industry, Mindlab In-
designs over ones that are more angular. Curves can ternational. He then joined the world’s largest agency,
make a design feel approachable, friendly, even cute. neurofocus, as its second employee outside of the US.
With more companies adopting neuro-research and
thinking into creating their designs, I wouldn’t be sur-
prised if Instagram’s new logo is the product of this type
of testing and development.◊
By Darren Bridger
MediaBUZZ Pte Ltd - Independant ePublisher for Asia ediaBUZZ Pte Ltd - Independant ePublisher for Asia
M
and so on. It’s overlaid on a color-array background. Darren Bridger is the author of
The colours are redolent of light, filters, and being warm Decoding the Irrational Consum-
colors (notice that they haven’t used any cold colours) er (August 2015) and the forth-
they convey energy and excitement. They also look like coming book, Neuro Design:
a sunset, a time that film-makers call the magic hour, Neuromarketing Insights to
when some of the best photography can be done. The Boost Engagement and Profit
sunset also carries connotations of the evening, nights (forthcoming, February 2017).
out, fun etc. Of course, most of these associations will He works as a consultant to mar-
be triggered subconsciously, as most people won’t stop keters, advising on using and
to think too hard about the design consciously. analyzing data that tap into con-
sumers' non-conscious thinking and motivations. He
3. The power of curves was one of the original pioneers of the Consumer Neu-
roscience industry, co-founding both the world’s first full
Lastly the logo is curvy. Research shows that, with -service agency, Neuroco, and the first agency dedicat-
some exceptions, people generally prefer curvaceous ed to serving the public relations industry, Mindlab In-
designs over ones that are more angular. Curves can ternational. He then joined the world’s largest agency,
make a design feel approachable, friendly, even cute. neurofocus, as its second employee outside of the US.
With more companies adopting neuro-research and
thinking into creating their designs, I wouldn’t be sur-
prised if Instagram’s new logo is the product of this type
of testing and development.◊
By Darren Bridger
MediaBUZZ Pte Ltd - Independant ePublisher for Asia ediaBUZZ Pte Ltd - Independant ePublisher for Asia
M
