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              Asia's IoT optimism

              and adoption

              outstrips the global

              average as IoT

              deploys at scale

            According to Vodafone’s newly released  IoT Barometer    91% believe cross industry collaboration will
            2017/18, Asia's businesses are leading the world in In-  generate joint IoT solutions;
            ternet of Things (IoT) adoption, with the number of com-
            panies embracing connected devices, soaring 200%        89% believe AI and machine learning will be
            from 2013 to stand at 36% now.                          commonplace by 2022.
            The Vodafone Group is one of the world's largest tele-  Vodafone’s Director of IoT for APAC, Justin Nelson,
            communications companies that provides a range of ser-  said: "This is a defining moment for IoT. Asia's busi-
            vices (voice, messaging, data and fixed communica-   nesses now see IoT as a core component of their cur-
            tions) and serves more than half a billion mobile custom-  rent and future business, and their confidence in it de-
            ers and 18.5 million fixed broadband users.          livering a competitive advantage is soaring "

            Vodafone’s global survey of business sentiment, relating   The report noted as well that on top of the overwhelm-
            to investment and innovation in the IoT, examines four   ing adoption numbers, the most significant factor was
            key factors for modern businesses, namely the state of   that IoT has been increasingly deployed at scale, bring-
            the market, business benefits, moving forward, and fu-  ing a higher ROI as a result. The widening range of
            ture optimism.                                       benefits that businesses receive, such as greater busi-
                                                                 ness insights, reduced costs and improved employee
            One of the most interesting key findings this time, how-  productivity, are topping the list.
            ever, is the fact that Asia is leading the way in connected
            device adoption and showing that IoT has hit critical   Regarding business benefits, improved brand differenti-
            mass and is now being deployed at scale.             ation (42%) and improved market competitiveness
                                                                 (53%) are rated the primary benefit, compared to 35%
            Furthermore, the report revealed that:               in the Americas and 33% in Europe, while the ability to
                                                                 monetize IoT remains on average with the rest of the
               77% of Asia's businesses see IoT as mission-     world at 53%.
                critical to their business;
                                                                 When asked about the next steps, the surprise finding
               88% of Asian respondents have increased the use   was the positive framing of IoT security, which rather
                of IoT solutions in the past 12 months;
                                                                 than being a barrier to IoT deployment was regarded as
               Over half (53%) of Asia's enterprises say IoT has   "giving businesses the confidence to do more."   Asia
                increased their market competitiveness;          was once again much more positive in this area with
                                                                 86% of respondents, hailing security as an enabler
               42% of Asia businesses have more than 1000 con-  compared to 79% globally, and 83% of businesses stat-
                nected devices and 53% are seeing significant    ing they have adequate skills to manage IoT security,
                returns on investment.                           significantly way ahead of Europe (70%) and the Amer-
                                                                 icas (65%).
            When it came to optimism and the future, the message
             Asian businesses sent to the world was even clearer,   As the scale of IoT projects increases, the report also
                                                                 notes a rise in connectivity requirements. Businesses
               91% believe IoT will have an enormous or sizea-  are looking to use a mix of technologies from fixed line
                ble impact on the wider economy in the next 5    to low power wide area networks (LP-WAN), depending
                years;                                           on the application. Typically, large scale projects use
                                                                 four different connectivity options with mobile and Wi-Fi
               79% believe IoT usage will rise as security and pri-  the two most popular.  There is increasing interest in
                vacy concerns greatly reduce;                    the newer technologies, such as Narrowband IoT (NB-
                                                                 IoT), with 28% of all companies now considering it and
                                                                 other LP-WAN options, for new IoT projects. ◊
      12            November  2017 - Email Marketing & Lead Management
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