Page 38 - index
P. 38
COMPANIES & CAMPAIGNS
APAC Effie Awards 2016 - Call for entries
Entering the third edition, APAC Effie is recognized by Awards Chairman.
advertisers and agencies as the gold symbol of market-
ing effectiveness in the region, a pre-eminent award that He added, “APAC Effie has established itself as the one
celebrates and awards ideas that work. award that marketers and agencies want to win be-
cause it represents the most effective and the most out-
This year’s award offers 37 categories, inviting advertis- standing work in the region. Entering work into the com-
ers and agencies to submit their works which have prov- petition shows that clients and agencies are committed
en results in meeting their strategic objectives. Entrants to driving commercial excellence and innovation and I
will be competing against the most outstanding works look forward to be inspired by these submissions.”
from across the region.
As the Call for Entry campaign “Effectiveness Always
A new category called "Real-Time Marketing" is intro- Wins” says, every great idea has a story and it is a tale
duced to reflect the increasing speed at which business of creativity mixed with marketing ingenuity that get the
operates today and the acceleration of marketing com- results.
munications in the industry. This category awards cam-
paigns which have obtained results from real-time con- The 2016 Awards is now accepting entries through to
versation that happens in social networks and real-time 21 December 2015 for all marketing communication
platforms. efforts that have ran in Asia Pacific during the qualifying
period. Winners will be announced at the Awards Gala
“APAC Effie continues to stay relevant with the ever- in Singapore in April 2016.
evolving media and communications landscape. With
nearly two-thirds (76%) of global marketers using some More competition details can be found on
form of real-time marketing today, it is essential that we www.apaceffie.com. ◊
recognize ideas that work in this category,” said Cheuk
Chiang, who has been appointed the 2016 APAC Effie
38 Asian eMarketing October 2015: Mobile Marketing
38
APAC Effie Awards 2016 - Call for entries
Entering the third edition, APAC Effie is recognized by Awards Chairman.
advertisers and agencies as the gold symbol of market-
ing effectiveness in the region, a pre-eminent award that He added, “APAC Effie has established itself as the one
celebrates and awards ideas that work. award that marketers and agencies want to win be-
cause it represents the most effective and the most out-
This year’s award offers 37 categories, inviting advertis- standing work in the region. Entering work into the com-
ers and agencies to submit their works which have prov- petition shows that clients and agencies are committed
en results in meeting their strategic objectives. Entrants to driving commercial excellence and innovation and I
will be competing against the most outstanding works look forward to be inspired by these submissions.”
from across the region.
As the Call for Entry campaign “Effectiveness Always
A new category called "Real-Time Marketing" is intro- Wins” says, every great idea has a story and it is a tale
duced to reflect the increasing speed at which business of creativity mixed with marketing ingenuity that get the
operates today and the acceleration of marketing com- results.
munications in the industry. This category awards cam-
paigns which have obtained results from real-time con- The 2016 Awards is now accepting entries through to
versation that happens in social networks and real-time 21 December 2015 for all marketing communication
platforms. efforts that have ran in Asia Pacific during the qualifying
period. Winners will be announced at the Awards Gala
“APAC Effie continues to stay relevant with the ever- in Singapore in April 2016.
evolving media and communications landscape. With
nearly two-thirds (76%) of global marketers using some More competition details can be found on
form of real-time marketing today, it is essential that we www.apaceffie.com. ◊
recognize ideas that work in this category,” said Cheuk
Chiang, who has been appointed the 2016 APAC Effie
38 Asian eMarketing October 2015: Mobile Marketing
38
