Page 35 - index
P. 35
COMPANIES & CAMPAIGNS
Adobe increases efficiency in mobile
marketing and app development
alty with Adobe Experience Manag- panies can even track disorders
er Apps, even long after the new and transactions in detail, beyond
release. Once the app is published, the simple crash reporting. Moreo-
the marketing and business teams ver, brands can automatically ex-
can still easily update content and tract and visualize key data by inte-
application functionalities before grating the app store analytics plat-
publishing it on the customer devic- form appFigures, including sales
es - without the need to involve de- and download numbers, app rank-
Did you know that Adobe intro- velopers. Not to mention that with ings and much more.
duced at its Summit significant im- the integration of the HTML5 solu-
provements in Adobe Mobile Ser- tion of Ionic, developers can create Customer interaction
vices, including a fully integrated applications more easily.
mobile app framework? The native support from GPS and
User Acquisition iBeacons in Adobe Analytics en-
As one of the core services of the
Adobe Marketing Cloud, the new Adobe's partnership with Fiksu, in sures that mobile users receive
relevant content at the precise mo-
mobile services simplify the entire
lifecycle of a mobile app - from the combination with Adobe Analytics, ment at which they are most likely
app development and user acquisi- offers businesses a powerful sup- responding positively to the contact
port in getting new users for their
tion to analysis and user interaction. mobile apps. Thanks to the app with the brand. By partnering with
Vibes, there is a comprehensive
The comprehensive industry solu-
tion now gives the option of using platform, for instance, brand aware- set of tools to achieve interaction
an integrated approach to the de- ness through paid advertising (paid with the app users and deliver con-
media), exploration of the app, the
velopment and management of app installations and much more, textually relevant experiences and
advertising. The integration of
apps.
are encouraged and evaluated. The Vibes’ mobile payment options in
Fact is that the Mobile App Frame- support of A / B testing in Adobe Adobe Campaign enables compa-
Target, in addition allow marketers
work in Adobe Mobile Services nies to offer personalized docu-
combines leading app technologies to optimize content and deploy it ments for Apple Passbook and
in the Adobe Marketing Cloud, in- more effectively through better Google Wallet. Through digital ver-
cluding Adobe Experience Manager identification of target groups, sions of previously printed formats -
such as vouchers, discount or
based on specific criteria for mobile
Apps, Adobe PhoneGap and Adobe
Enterprise Analytics, as well as Mo- devices, such as device type and boarding passes - the interaction
bile Apps and Adobe Target. Be- operating system. The integration with mobile users can be boosted
of the Kochava solution provides
sides that, the additional integration brands with valuable insights into sustainably.
of app tools from Adobe partners
offers advertisers the most flexible, what publicity measures actually The Adobe Marketing Cloud clearly
end-to-end workflow throughout the lead to conversion and how effec- enables enterprises to make profit-
tive their spending on mobile adver-
entire life cycle of an app. able use of large amounts of data
tising really is. for personalized response and acti-
Development vation of its users across all devic-
App Analytics es and digital touchpoints, thanks
to the integrated solutions offered.
With Adobe Experience Manager
Apps and PhoneGap Enterprise, With Adobe Analytics Mobile Apps, Adobe offers a complete set of
business can create apps by using companies gain deep insights into marketing technologies for analyt-
web technologies, including HTML, the use of mobile apps. They can ics, web and app experience man-
agement, testing and targeting,
see how often users start the app,
CSS, and Javascript that run on a
variety of mobile devices. Mobile which paths they use in the app, on advertising, audience manage-
apps can be natively integrated into which link they clicked to download ment, video, social engagement
the app, and much more. Apps that
the Adobe Experience Manager to and campaign orchestration, mak-
ensure a consistent content man- are equipped with the mobile SDK ing it a useful marketing tool for any
agement for every app, without hav- can also use built-in functions to company. About 30.4 trillion trans-
ing to worry about different app change the user experience in op- actions via Adobe Marketing Cloud
eration and transmit in-app mes-
stores, fragmented operating sys- per year tells its own tale.◊
tems and various unit sizes. Not sages. With the integration of the
least, it is crucial that marketers can application performance manage- By Daniela La Marca
continuously promote customer loy- ment solution of Crittercism, com-
MediaBUZZ Pte Ltd - Independant ePublisher for Asia MediaBUZZ Pte Ltd - Independant ePublisher for Asia
Adobe increases efficiency in mobile
marketing and app development
alty with Adobe Experience Manag- panies can even track disorders
er Apps, even long after the new and transactions in detail, beyond
release. Once the app is published, the simple crash reporting. Moreo-
the marketing and business teams ver, brands can automatically ex-
can still easily update content and tract and visualize key data by inte-
application functionalities before grating the app store analytics plat-
publishing it on the customer devic- form appFigures, including sales
es - without the need to involve de- and download numbers, app rank-
Did you know that Adobe intro- velopers. Not to mention that with ings and much more.
duced at its Summit significant im- the integration of the HTML5 solu-
provements in Adobe Mobile Ser- tion of Ionic, developers can create Customer interaction
vices, including a fully integrated applications more easily.
mobile app framework? The native support from GPS and
User Acquisition iBeacons in Adobe Analytics en-
As one of the core services of the
Adobe Marketing Cloud, the new Adobe's partnership with Fiksu, in sures that mobile users receive
relevant content at the precise mo-
mobile services simplify the entire
lifecycle of a mobile app - from the combination with Adobe Analytics, ment at which they are most likely
app development and user acquisi- offers businesses a powerful sup- responding positively to the contact
port in getting new users for their
tion to analysis and user interaction. mobile apps. Thanks to the app with the brand. By partnering with
Vibes, there is a comprehensive
The comprehensive industry solu-
tion now gives the option of using platform, for instance, brand aware- set of tools to achieve interaction
an integrated approach to the de- ness through paid advertising (paid with the app users and deliver con-
media), exploration of the app, the
velopment and management of app installations and much more, textually relevant experiences and
advertising. The integration of
apps.
are encouraged and evaluated. The Vibes’ mobile payment options in
Fact is that the Mobile App Frame- support of A / B testing in Adobe Adobe Campaign enables compa-
Target, in addition allow marketers
work in Adobe Mobile Services nies to offer personalized docu-
combines leading app technologies to optimize content and deploy it ments for Apple Passbook and
in the Adobe Marketing Cloud, in- more effectively through better Google Wallet. Through digital ver-
cluding Adobe Experience Manager identification of target groups, sions of previously printed formats -
such as vouchers, discount or
based on specific criteria for mobile
Apps, Adobe PhoneGap and Adobe
Enterprise Analytics, as well as Mo- devices, such as device type and boarding passes - the interaction
bile Apps and Adobe Target. Be- operating system. The integration with mobile users can be boosted
of the Kochava solution provides
sides that, the additional integration brands with valuable insights into sustainably.
of app tools from Adobe partners
offers advertisers the most flexible, what publicity measures actually The Adobe Marketing Cloud clearly
end-to-end workflow throughout the lead to conversion and how effec- enables enterprises to make profit-
tive their spending on mobile adver-
entire life cycle of an app. able use of large amounts of data
tising really is. for personalized response and acti-
Development vation of its users across all devic-
App Analytics es and digital touchpoints, thanks
to the integrated solutions offered.
With Adobe Experience Manager
Apps and PhoneGap Enterprise, With Adobe Analytics Mobile Apps, Adobe offers a complete set of
business can create apps by using companies gain deep insights into marketing technologies for analyt-
web technologies, including HTML, the use of mobile apps. They can ics, web and app experience man-
agement, testing and targeting,
see how often users start the app,
CSS, and Javascript that run on a
variety of mobile devices. Mobile which paths they use in the app, on advertising, audience manage-
apps can be natively integrated into which link they clicked to download ment, video, social engagement
the app, and much more. Apps that
the Adobe Experience Manager to and campaign orchestration, mak-
ensure a consistent content man- are equipped with the mobile SDK ing it a useful marketing tool for any
agement for every app, without hav- can also use built-in functions to company. About 30.4 trillion trans-
ing to worry about different app change the user experience in op- actions via Adobe Marketing Cloud
eration and transmit in-app mes-
stores, fragmented operating sys- per year tells its own tale.◊
tems and various unit sizes. Not sages. With the integration of the
least, it is crucial that marketers can application performance manage- By Daniela La Marca
continuously promote customer loy- ment solution of Crittercism, com-
MediaBUZZ Pte Ltd - Independant ePublisher for Asia MediaBUZZ Pte Ltd - Independant ePublisher for Asia
