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P. 31
TECHNOLOGY & PRODUCTS




tional systems, infotainment and to return contextual and location- exit core applications. Hence, users
game consoles. based marketing messages in a would no longer have to navigate
timely and efficient manner while through numerous applications to
Wordlogic's patent pending Reach remaining unobtrusive and main- obtain information such as direc-
technology was developed for Ap- taining privacy of the user. tions, restaurant listings, ratings and
ple’s iOS platform and briefly ap- reviews, travel information and oth-
peared in the Apple app store. Up- As you may know, Reach technolo- er contextual data from Google or
on seeing that the Reach technolo- gy was in the initial iKnowU iOS other mobile and content sites.
gy could search their platform with- keyboard. According to WordLogic,
out needing Apple's approval, Apple even today Apple technology still But coming back to the pros and
initially refused WordLogic's Reach lacks the same capabilities to reach cons of ad blocking, how about
technology access to the app store. into contacts and retrieve infor- making a self-experiment? Surf a
However, Reach does not require mation in just a couple clicks like month without advertising through
any approval to search any platform the iKnowU keyboard. The Reach the net, armed with an AdBlocker
and offer ads, contact information patent-pending technology also plugin. I guess you will hardly be
and pay per click searches, for any- provides context-aware search – able to recognize advertising cam-
thing within the ecosystem of the including advertising search – with- paigns and the brands behind them.
touch screen. So, WordLogic Reach in every app you are working in Then decided what you think is best
truly seems to be the first technolo- through the WordLogic predictive for you.◊
gy to solve the problem of monitor- keyboard or embedded within appli-
ing keystrokes in real-time in order cations, superseding the need to By Daniela La Marca



























































MediaBUZZ Pte Ltd - Independant ePublisher for Asia
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