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P. 39
BUZZWORDS
Mobile Deep Linking: App-to-App and
Email/Browser-to-App
The greatest benefit of mobile deep Adobe Flash, that often do not sup- cessed, analog to the URL of a
linking is the ability for marketers port deep linking. website.
and app developers to bring users
directly into the specific location As said, the purpose of mobile That’s why there are a few isolated
within their app with a dedicated deep links is to guide the user into applications on the market that
link. Just as deep links have made an app, and even here to a particu- work differently for Android and
the web more usable, mobile deep lar action or to a certain content. iOS:
links will do the same for mobile But how does the user get from one • Android in general allows register-
apps. app to another, and how does he
get from the mobile browser into ing of websites for an app: When
However, unlike the web, where the the app or from an email into the clicking the link, the user gets
underlying technology of HTTP and app?The two main applications for asked, if he wants to open the app
URLs allow for deep linking by de- mobile deep linking are app-to-app or the browser.
fault, enabling deep linking on mo- and email/browser-to-app: • Apple didn’t support deep linking
bile apps requires these apps be up to now, but that changed with
configured to properly handle a uni- • During the app-to-app linking, a the introduction of universal links in
form resource identifier (URI). Just frequent source of error is that no iOS9, which can teach an app, sim-
like a URL is an address for a web- global deep link schemes are im- ilar to Android, to open up when
site, a URI is the address for an app plemented in the apps - only for associated with a web page.
on a mobile device. selected use cases. In addition,
there were no uniform standard Particularly in the area of eCom-
The format of the URI - used to trig- protocols such as HTTP on the merce, experts see an enormous
ger or deep link an app - is often web, with which an app could call potential for mobile deep linking -
different depending on the mobile up the other. So, until recently, especially with regard to the linking
operating system: Android devices apps were like black boxes, closed of email-to-app - but also in cam-
work through intents, BlackBerry10 systems, but that changes now with paigns by contextual linking via
devices works through BB10's invo- the introduction of so-called “App banner or in social channels
cation framework, Firefox OS de- Indexing Standards” of Google, through share-buttons. It is definite-
vice works through Web Activities, Bing and Facebook. ly interesting for many sectors and
iOS devices work through the will especially revolutionize eCom-
openUrl application method, and • The second use case is even merce by being effective in gener-
Windows Phone 8 devices work more difficult: the linking into an ating transactions, therefore expect
through the UriMapper class. app instead of out of an app, which it to be inevitable soon.◊
Hence, the seemingly simple things is particularly error prone if the user
are often more difficult than thought. has not installed the app. The rea- By Daniela La Marca
Not to mention the struggle with son is that he then needs to be
certain web technologies, such as linked otherwise, which means a
custom URL scheme has to be ac-
M
MediaBUZZ Pte Ltd - Independant ePublisher for Asia ediaBUZZ Pte Ltd - Independant ePublisher for Asia
Mobile Deep Linking: App-to-App and
Email/Browser-to-App
The greatest benefit of mobile deep Adobe Flash, that often do not sup- cessed, analog to the URL of a
linking is the ability for marketers port deep linking. website.
and app developers to bring users
directly into the specific location As said, the purpose of mobile That’s why there are a few isolated
within their app with a dedicated deep links is to guide the user into applications on the market that
link. Just as deep links have made an app, and even here to a particu- work differently for Android and
the web more usable, mobile deep lar action or to a certain content. iOS:
links will do the same for mobile But how does the user get from one • Android in general allows register-
apps. app to another, and how does he
get from the mobile browser into ing of websites for an app: When
However, unlike the web, where the the app or from an email into the clicking the link, the user gets
underlying technology of HTTP and app?The two main applications for asked, if he wants to open the app
URLs allow for deep linking by de- mobile deep linking are app-to-app or the browser.
fault, enabling deep linking on mo- and email/browser-to-app: • Apple didn’t support deep linking
bile apps requires these apps be up to now, but that changed with
configured to properly handle a uni- • During the app-to-app linking, a the introduction of universal links in
form resource identifier (URI). Just frequent source of error is that no iOS9, which can teach an app, sim-
like a URL is an address for a web- global deep link schemes are im- ilar to Android, to open up when
site, a URI is the address for an app plemented in the apps - only for associated with a web page.
on a mobile device. selected use cases. In addition,
there were no uniform standard Particularly in the area of eCom-
The format of the URI - used to trig- protocols such as HTTP on the merce, experts see an enormous
ger or deep link an app - is often web, with which an app could call potential for mobile deep linking -
different depending on the mobile up the other. So, until recently, especially with regard to the linking
operating system: Android devices apps were like black boxes, closed of email-to-app - but also in cam-
work through intents, BlackBerry10 systems, but that changes now with paigns by contextual linking via
devices works through BB10's invo- the introduction of so-called “App banner or in social channels
cation framework, Firefox OS de- Indexing Standards” of Google, through share-buttons. It is definite-
vice works through Web Activities, Bing and Facebook. ly interesting for many sectors and
iOS devices work through the will especially revolutionize eCom-
openUrl application method, and • The second use case is even merce by being effective in gener-
Windows Phone 8 devices work more difficult: the linking into an ating transactions, therefore expect
through the UriMapper class. app instead of out of an app, which it to be inevitable soon.◊
Hence, the seemingly simple things is particularly error prone if the user
are often more difficult than thought. has not installed the app. The rea- By Daniela La Marca
Not to mention the struggle with son is that he then needs to be
certain web technologies, such as linked otherwise, which means a
custom URL scheme has to be ac-
M
MediaBUZZ Pte Ltd - Independant ePublisher for Asia ediaBUZZ Pte Ltd - Independant ePublisher for Asia
