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Conversational & Event-Triggered Marketing:

Real-time Multichannel Marketing

RESEARCH, ANALYSIS & TRENDS

Creative leadership trends that will power organizations in 2021 pg 4

In marketing, transformation must take place at the user interfaces pg 6

Nothing is more effective in marketing than psychological triggers pg 8

BEST PRACTICES & STRATEGIES

AI-based trigger campaigns efficiently increase the relevance of your dialogue pg 10
marketing campaigns
In times of COVID-19, social media communication must be perfectly targeted pg 12

COMPANIES & CAMPAIGNS

Tailoring content to capture the e-commerce market pg 14

MoEngage empowers brands by fueling decisions for engagements with insights-led pg 15

Customer Journeys
ADA launches new MarTech-as-a-Service offering across Asia Pacific pg 16

Enhance unused potential in the conversational UI pg 18

TECHNOLOGIES & PRODUCTS

Continuous 5G evolution for building an engine of all-industry digitalization pg 20
Blockchain and cryptocurrencies will play an important role in the advertising world pg 22

Mapp Cloud innovates for even more efficiency pg 23

Using intelligent voice and text agents at enterprise level with Cognigy.AI pg 24

BUZZWORDS

Event triggers: push and pull channels pg 26

BERT pg 28

APPOINTMENTS & ANNOUNCEMENTS pg 29

IMPRINT pg 33