Page 20 - AeM_March_2019
P. 20

BEST PRACTICES & STRATEGIES













































             SEO for Voice Search




            6 expert tips on how dealers are getting             Tip  1:  Making  SEO  for  Voice  Search  a
            heard by Google                                      priority
            Although Google Voice Search is still in its infancy, it is
            no longer a dream of the future. Experts predict that in a   The  number  of  language  assistant  users  increases
            few years, voice-based search will have revolutionized   daily, since they help making decisions: Where do I go
            online user behavior. But, because there are still only a   shopping? Do I go for a walk today or do I prefer to stay
            few dealers aligning their marketing strategy in this area,   home due to the  weather? Dealers that  are preparing
            marketers should now take their chance and secure their   their  website  for  voice  search  are  gaining  a  trust
            presence in the "market of the future" through SEO   advantage at Google that will be gold in the battle for
            measures.                                            the  best  places  in  voice  search  in  the  future.  Now,
                                                                 Google Voice Search only reads out the most relevant
            Voice Search is today what the mobile trend was a few  result - and only a handful of dealers make it to this first
            years  ago,  which  already  outstripped  desktop  search.  place  in  the  ranking.  But  those  who  succeed  can
            The acceptance for voice  search is steadily increasing,  already  get  numerous  customers  over  this  channel
            accounting according to Google for 20% of searches in  today.
            the mobile app world and on Android devices worldwide.
            Some studies even claim 50% of search queries will be  Tip 2: Mark-ups determine what is read
            by  voice  in  2020.  Anyway,  these  numbers  make  clear
            that it is only a matter of time before voice search trumps  Knowing  your  own  target  group  and  their  search
            the  textual  search,  approving  that  you  must  act  now  if  behavior via the voice function are the nuts and bolts of
            you want to compete.                                 voice  search  SEO  marketing.  By  using  mark-ups,  a
                                                                 kind  of  rich  snippets  from  schema.org,  and  declaring
            Löwenstark,  a  full-service  agency  for  online  marketing  certain passages in the source code through an HTML
            and  Internet  solutions,  explains  in  a  nutshell  how  tag,  retailers  specify  which  areas  of  their  website
            retailers can stand out from the crowd with proper SEO  should be read by Google.
            measures and get Google’s attention:
                                                                 The set-up of a FAQ section on the own website, that
                                                                 provides  appropriate  answers  to  the  questions  "who",


      20            March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
   15   16   17   18   19   20   21   22   23   24   25