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BEST PRACTICES & STRATEGIES

SEO for Voice Search

6 expert tips on how dealers are getting Tip 1: Making SEO for Voice Search a
heard by Google priority
Although Google Voice Search is still in its infancy, it is
no longer a dream of the future. Experts predict that in a The number of language assistant users increases
few years, voice-based search will have revolutionized daily, since they help making decisions: Where do I go
online user behavior. But, because there are still only a shopping? Do I go for a walk today or do I prefer to stay
few dealers aligning their marketing strategy in this area, home due to the weather? Dealers that are preparing
marketers should now take their chance and secure their their website for voice search are gaining a trust
presence in the "market of the future" through SEO advantage at Google that will be gold in the battle for
measures. the best places in voice search in the future. Now,
Google Voice Search only reads out the most relevant
Voice Search is today what the mobile trend was a few result - and only a handful of dealers make it to this first
years ago, which already outstripped desktop search. place in the ranking. But those who succeed can
The acceptance for voice search is steadily increasing, already get numerous customers over this channel
accounting according to Google for 20% of searches in today.
the mobile app world and on Android devices worldwide.
Some studies even claim 50% of search queries will be Tip 2: Mark-ups determine what is read
by voice in 2020. Anyway, these numbers make clear
that it is only a matter of time before voice search trumps Knowing your own target group and their search
the textual search, approving that you must act now if behavior via the voice function are the nuts and bolts of
you want to compete. voice search SEO marketing. By using mark-ups, a
kind of rich snippets from schema.org, and declaring
Löwenstark, a full-service agency for online marketing certain passages in the source code through an HTML
and Internet solutions, explains in a nutshell how tag, retailers specify which areas of their website
retailers can stand out from the crowd with proper SEO should be read by Google.
measures and get Google’s attention:
The set-up of a FAQ section on the own website, that
provides appropriate answers to the questions "who",

20 March 2019 - Visual Search, Voice Search, Smart Speakers & SEO