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BEST PRACTICES & STRATEGIES

Progressive Web Apps & SEO

Progressive Web Apps (PWAs) allow to send push • Essentials on PWA and SEO: For native apps, the
notifications or provide offline access to an app's app shop owners decide with their operating system
content, just like native apps do. But unlike native apps, updates on new features, while PWAs can use new
content in PWAs is accessible to search engines, so that features only if the browser used supports them.
the same online marketing strategies could be used for Google recommends Progressive Enhancement for
PWAs just like for traditional websites. discoverability of PWAs, meaning that web
designers using this method separate information,
The term “Progressive Web App” comes from Google, features, and design, besides making sure that
hence there is support and belief in the technology from basic, important information is always available.
the search giant, while Apple still seems to be hesitant – Whether and which of the design and presentation
although, with iOS 11.3, some features of the PWAs elements, as well as functions, the user can see or
found their way into the iPhone and iPad. Nevertheless, use respectively, eventually decides the browser in
for example, push messages can still not be sent - unlike use. And don’t forget to add a sitemap to your site
Android - but it can be assumed that Apple is working on and make sure you register it in the Google Search
a solution. Anyway, Android dominates with a worldwide Console.
market share of almost 88%, hence, the prospects for
PWAs look bright and they could be the next • Use real URLs: Some PWAs use the # symbol in
evolutionary stage on the Internet. their URLs. The only problem is that the Google bots
only read up to "#", and everything that follows
In short, PWAs are simply a good choice if you want to doesn’t get indexed. Thus, follow SEO URL best
offer content in a user-friendly way that users work with practices by including keywords in the URL and
on a regular basis, hence, find out how SEO for keeping them short.
Progressive Web Apps (PWAs) works:

22 March 2019 - Visual Search, Voice Search, Smart Speakers & SEO