Page 27 - AeM_May_2014

TECHNOLOGY & PRODUCTS

“That almost 1 billion unique inter-
net users worldwide are shown
Criteo personalized ads every
month based on the comScore
MMX report underscores our exten-
sive global reach,” said Eric Eich-
mann, COO at Criteo. “Criteo works
directly with more than 6,000 of the
leading publishers around the globe
and all major real-time bidding net-
works, putting us in the perfect po-
sition to deliver the efficiency and
scale that marketers demand for
their campaigns.”

Indeed, Criteo’s mobile in-app
product combines real-time cus-
tomer behavior with the advertiser’s
own product catalog and creative
content. Extending to mobile its
world-class recommendation and
prediction Engine, the new mobile
solution generates fully personal-
ized, dynamic banners in real-time,
with each individual ad optimized to
maximize conversions at a specific
return on ad spend (ROAS) objec-
tive. With the recent release of a
solution for mobile web and now
the addition of in-app advertising,
built on the back of Criteo’s acquisi-
tion of AD-X Tracking, the company
is uniquely positioned to provide a
comprehensive solution across
desktop and mobile for existing and
new clients.

Please, take a look at Criteo’s info-
graphic representing the comScore
findings: ◊

By Daniela La Marca

MediaBUZZ Pte Ltd - Independant ePublisher for Asia